Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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Wolters Kluwer Legal and Regulatory US in Partnership With IPR License

IPR's rights platform is to promote translations of Wolters Kluwer Legal and Regulatory content in a new agreement signed at Frankfurt. The post Wolters Kluwer Legal and Regulatory US in Partnership With IPR License appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-08 00:00:00 UTC ]
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Bookstore News: November 8, 2016

Amazon's campus pick-up program comes to New York; a Spanish-language bookstore arrives in Phoenix; an Oklahoma indie preps for its opening; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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S&S Children’s announces NSPCC partnership

S&S Children’s is partnering with the NSPCC for the 10th anniversary edition of the picture book Aliens Love Underpants. Continue reading at The Bookseller

[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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B&N Is Leaving the Bronx. Locals Are Trying, Again, to Make Chain Stay.

Barnes & Noble announced for the second time in two years that it will close its Bronx location. But local officials have gotten the chain, which provides the borough's only bookstore, to commit to reopening a store in the community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Books About Islam Get a Boost as Authors Hope for Deeper Understanding

With the faith of more than a billion people at the center of current events, academic publishers are churning out more books about Islam, and some are publishing in the field for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-04 00:00:00 UTC ]
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Cowell delves deeper into British history for new trilogy

Author and illustrator Cressida Cowell is looking to ancient Britain for inspiration for her new three-book children’s series, with the first, as-yet-untitled book due for release in the UK and the US in the autumn of 2017. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Bookstore News: November 3, 2016

New stores prep to open in Washington and Massachusetts; a political display gets protection in New York; Barnes & Noble continues to close locations; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Bookstore News: October 31, 2016

Readers in New York City rally to save two long-time stores; Atlanta gets a new bookstore; a store reopens in Louisiana; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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Bookstore News: November 1, 2016

A bookstore/restaurant preps for its Maryland opening; stores expand in New Jersey and Washington; a California bookstore adds a publishing arm; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
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A&E to Air Hearst-Branded Content on Its Networks, Advertisers in Tow

The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age

[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Bookstore News: October 27, 2016

New stores prep to open in Nebraska and Oregon; a bookstore in Colorado changes hands; Barnes & Noble to close a New Jersey location; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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Bookstore News: October 24, 2016

Amazon gets booked in Portland; a Bay Area bookstore adds a second location; new stores prep in Florida and Indiana; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
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Facebook-thirsty publishers turn to celebrities to worm into the news feed

Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday

[ Digiday | 2016-10-21 00:00:00 UTC ]
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Bookstore News: October 21, 2016

A new store opens in Ottawa; a New Mexico store experiments with a local press; a Pennsylvania store becomes one of the black-owned bookstores coming back; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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Bookstore News: October 19, 2016

New York City loses another Barnes & Noble; Maine gains a bookstore; determined Oregon store stays open despite flooding; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
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Bookstore News: October 17, 2016

New bookstores prep for opening in Florida and Indiana; a Massachusetts store moves to new digs; a children’s bookstore changes hands in Indiana; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-17 00:00:00 UTC ]
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Bookstore News: October 12, 2016

Two California friends look to mix tea and books; an Arizona sporting goods store makes a literary pivot; three iconic Bay Area-bookstores land legacy status; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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How Snapchat's Big Changes Impact Advertisers and Publishers

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age

[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Bookstore News: October 5, 2016

James Patterson wishes booksellers a "Merry Christmas"; Amazon gets one step closer to opening its fourth bookstore; two bookstores prep for Indiana openings; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
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Anonymous' new weekly news show will make you angry

Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews

[ Betanews | 2016-10-04 00:00:00 UTC ]
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