Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships

Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-09-02 00:00:00 UTC ]
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Bookstore News: September 8, 2016

New, used, and rare bookstores are opening in Georgia, Kentucky, and Ohio; a mother-and-daughter prep a specialty children’s store in Massachusetts; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-08 00:00:00 UTC ]
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Bookstore News: September 6, 2016

Georgia and Kentucky indies prep to open; a New York City bookstore tries pop-ups while it searches for permanent space; a children's store may flee Harvard Square; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-06 00:00:00 UTC ]
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David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference

Praising David Hockney's 'openness to new media and his application of digital techniques,' Frankfurt's Juergen Boos announces Hockney's keynote comments on October 18. The post David Hockney To Give Keynote at Frankfurt Book Fair’s Opening News Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
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Bookstore News: September 2, 2016

Ralph Nader is trying his hand at bookselling; B&N is prepping its next concept store in Texas; a Boise bookstore is celebrating its 10th birthday; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Bookstore News: August 31, 2016

New stores open their doors in Illinois and Ontario, Canada; stores in Maryland and California prep for relocation celebrations; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-31 00:00:00 UTC ]
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Bookstore News: August 29, 2016

New stores open in Texas and Minnesota; established stores celebrate their first 40 years in Vermont and California; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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EU proposals could see news publishers paid by Google and Facebook

Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian

[ The Guardian | 2016-08-26 00:00:00 UTC ]
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'The most momentous news of my life': AS Patric wins Miles Franklin award

Author of Black Rock White City, which has won Australia’s premier literary prize, says he feels a bit of sunlight after many years of absolute obscurity Two years ago, Melbourne’s AS Patric couldn’t even get a rejection slip for his book, Black Rock White City. Not one of the big Australian... Continue reading at The Guardian

[ The Guardian | 2016-08-26 00:00:00 UTC ]
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Bookstore News: August 25, 2016

A bookstore pops up in Arkansas; new stores prep top open in Pennsylvania and Minnesota; a B&N on Long Island could get a reprieve; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
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Bookstore News: August 23, 2016

A Georgia bookstore preps for its grand opening; a Cleveland bookstore launches a magazine and adds record shop; a South Carolina bookseller celebrates his 50th year on the job; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-23 00:00:00 UTC ]
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Bookstore News: August 22, 2016

Amazon moves into Madison, Wis.; a Vermont bookshop expands; stores in Massachusetts and Minnesota prep to open; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-22 00:00:00 UTC ]
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Bookstore News: August 18, 2016

An iconic gay bookstore in Canada changes hands; a North Carolina store readies a new toddler section; a Vermont store is feted for its support of reading; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
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Bookstore News: August 16, 2016

Indies land in Ohio and North Carolina; Amazon unveils new pickup location in the Windy City; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-16 00:00:00 UTC ]
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Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
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Bookstore News: August 15, 2016

Amazon adds sales tax in one more state; used book sales rebound in one city; Texas bookstore offers dedicated shopping day for vets; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-15 00:00:00 UTC ]
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Fabulous news: Mr Men and Little Misses get fresh set of companions

Little Misses Fabulous and Sparkle and Misters Marvellous and Adventure to be added to the late Roger Hargreaves’s series of children’s books The Mr Men are joining the 21st century with the introduction of a handful of new characters to join the primary-coloured ranks of Mr Happy, Mr Bump and... Continue reading at The Guardian

[ The Guardian | 2016-08-12 00:00:00 UTC ]
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Bookstore News: August 11, 2016

A bookstore/mini-mall preps to open in Illinois; an indie chain ups its electronic game; B&N adds to its campus portfolio; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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Find Waldo Local 2016: A Photo Essay

Hundreds of booksellers and their neighboring businesses participated in the fifth annual Find Waldo Local national event to promote shopping local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
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News Corp. Misses Estimates as Ad Sales Decline

News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age

[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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My Job in 5: Charlotte Green, senior assistant commissioning editor, Oxford University Press

Describe your role  I am the senior assistant commissioning editor for the psychology and social work team at Oxford University Press. My role is to take newly commissioned titles from the idea stage through to handover to production. That means working with authors and enabling them to write... Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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