Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Stores in Pennsylvania and Washington experience growth spurts; new owners prep for the reopening of a long-time Canadian bookstore; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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Simon & Schuster is stepping up its local publishing in India and has hired an editorial director to head up a new list. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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A New York campus preps for a downtown bookstore; a collegiate-themed restaurant and bookstore in Pennsylvania merge; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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Simon & Schuster India has appointed Dharini Bhaskar as editorial director of a new line that will publish works by local authors starting in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-02 00:00:00 UTC ]
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The Bronx gets closer to having a winning store; customers petition to keep a bookstore landmark in D.C.; stores open in New Jersey and Arkansans; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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A calligrapher tries her hand at bookselling; a bookseller preps to run her town; two U.S. cities land on a list of the most bookstore-heavy places in the world; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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ESPN the Magazine hires senior editor, Vice News appoints news director, and more... The post Refinery29 Names EVP of Partnerships and Distribution | People on the Move – 7.27.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-27 00:00:00 UTC ]
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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A Minnesota mall buys a bookstore; stores in Arizona and North Carolina relocate; the world's oldest LGBT bookstore is reinvigorated; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-25 00:00:00 UTC ]
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For the first part of 2016, it is the mid-sized publishers that are driving the overall market’s excellent 9.3% print sales growth. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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Rhode Island gets a bookstore bar; BAM's used book concept spreads to two more states; National Coloring Day prep begins; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-21 00:00:00 UTC ]
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A liquor store transitions to a bookstore in Minnesota; a feminist shop makes a comeback in Canada; a minimum wage hike hits a California store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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A filmmaker sets the scene for a new bookstore in rural North Carolina; a mystery writer gets a bookstore of his own in Georgia; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-18 00:00:00 UTC ]
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Among the headlines: Carla Hayden is confirmed as librarian of Congress; New York libraries land a historic budget increase; NYPL opens its new 53rd St. branch; and two significant developments in the open-access movement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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Two bookstores--a mobile one and a bricks-and-mortar--prep to open in Kansas; a Pennsylvania store partners up; an Iowa shop goes on the block; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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In her new book ‘The Very Good Gospel,’ Harper examines the first three chapters of Genesis to reveal readings from the gospel that speak to today’s anxious minds, racial divisions, and threats of violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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B&N College finds the beauty in bookselling; Amazon primes a new pickup location at University of Illinois; the world’s oldest LGBT bookstore looks for funding; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-12 00:00:00 UTC ]
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BAM launches a fundraiser for West Virginia libraries; a break-in sets back an Asheville bookstore; a San Francisco institution turns 40; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
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A Maine store with a Richard Russo connection preps for a September opening; a beloved North Carolina institution readies a new permanent home; B&N cuts back in IT; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-07 00:00:00 UTC ]
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