Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM display ads in favor of brand-building sponsorships from local and regional advertisers. The site plans to limit its offer to 16 advertisers next year with deals lasting a minimum of six months. The post Charlotte Agenda’s local news formula: fewer advertisers, deeper partnerships appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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A books and records shop opens in an old funhouse; books meet pizza in a Bushwick shop; the Milwaukee, Wisc., staple, Reader's Choice, is set to close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-27 00:00:00 UTC ]
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What's the perfect manuscript? The authors of the forthcoming 'The Bestseller Code' assessed some 20,000 works to find that a 2013 novel by Dave Eggers had all the attributes of a book destined for literary success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-27 00:00:00 UTC ]
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An African-American bookstore returns in California; a North Carolina bookstore adds a B&B; a bookstore searches for space in Queens; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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A devastating fire at an historic Ohio bookstore; a just-closed Michigan bookstore could return; a boardwalk anniversary in Delaware; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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Books-A-Million finds success in N.H.; a Minnesota bookstore doubles in size; ABA sets up an LGBTQ book drive in Orlando; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
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The ABA speaks out on the Orlando massacre; a soon-to-open Chicago bookstore contemplates banning laptops; a South Bronx indie moves one step closer to reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-16 00:00:00 UTC ]
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In the lives of many consumers, social networks have begun to replace traditional news outlets as their primary source of news, making it much more difficult for publishers who still rely on a more traditional business model to earn revenue from their stories. In its annual report on digital... Continue reading at Betanews
[ Betanews | 2016-06-16 00:00:00 UTC ]
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Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian
[ The Guardian | 2016-06-15 00:00:00 UTC ]
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A New Mexico bookstore/art gallery prepares for its grand opening; the Kickstarter for Queen's Bookshop winds down; a Minneapolis B&N could make way for a drug store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-14 00:00:00 UTC ]
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A Paris bookstore goes digital-only; a Montana store to pair tea with its books; a Kansas icon says goodbye; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-13 00:00:00 UTC ]
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B&N readies a new concept location in D.C.; Canada’s oldest LGBTQ bookstore relocating; a former Cleveland bookstore could get a new lease in a one-time funeral home; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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EveryLibrary is the only national political action committee fighting for libraries at the local level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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A Minnesota couple looks for bookselling’s sweet spot; a chain store returns to Pennsylvania; a New York City icon pops up in a new home; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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Being able to hide a Facebook update after it posts isn't entirely new, but the social network is testing a way to let users keep things from ever hitting their Timeline. A "Hide From Your Timeline" checkbox will allow you to only publish something i... Continue reading at Engadget
[ Engadget | 2016-06-08 00:00:00 UTC ]
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Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
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