The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies wet cat food, has resonated extremely well with the feline-obsessed online audience, collecting 12.1 million views (and 73,600 paws up) since it was posted on June 5. It also proves the New York-based company's NewFront message: When in doubt, always go with our cat overlords. The millennial-oriented publisher also scored a hit with If Asians Said the Stuff White People Say, which was posted on the staff curated channel BuzzFeed Yellow. Garnering upwards of 4 million views since last week, the clip pokes fun at the ridiculous stereotypical quandaries people tend to ask Asians. Check out this week's top 10 videos, brought to you by VidIQ: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek
[ AdWeek | 2016-02-23 00:00:00 UTC ]
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The Ladder periodically takes a break from solving readers’ workplace problems to ask successful people about career advice: good advice they’ve gotten, bad advice they’ve gotten, advice they’d give their younger selves, and more. This week, I talked to Bridgett Paradise, the executive vice... Continue reading at Slate
[ Slate | 2016-02-03 00:00:00 UTC ]
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Mark Scott tipped to throw bombs in final address, Aaron Patrick’s second book on Tony Abbott and Peta Credlin due out and News Corp poaches Fairfax staffThe Gold Coast Bulletin thought it had a big local scoop on its hands when an Arundel businessman told them he had witnessed an... Continue reading at The Guardian
[ The Guardian | 2016-01-28 00:00:00 UTC ]
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Don't be distracted. These three words end a spoken word video posted by rapper-turned-actor Nick Cannon on his Facebook page. The two-minute poem is his response to the #OscarsSoWhite controversy leading pop culture news. "Look what they did to Oscar," the "Chi-Raq" star begins. "Nah, not... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-26 00:00:00 UTC ]
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The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
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Transworld has bought a Japanese novel about a cat, The Travelling Cat Chronicles by Hiro Arikawa. Continue reading at The Bookseller
[ The Bookseller | 2016-01-23 00:00:00 UTC ]
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Annual statements released through Ipso reveal the guidelines for editorial staff working at the Mail, Express, Sun... plus a Congleton Chronicle confessionThere are some wonderful gems to be found in the annual statements of publishing groups now available on the Independent Press Standards... Continue reading at The Guardian
[ The Guardian | 2015-12-17 00:00:00 UTC ]
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Also this week, hiccuping through the Australian national anthem, Jeff Bezos is joining the space race, and a Jane Austen classic gets the zombie treatmentWith Thanksgiving over for another year and the heartwarming American tradition of Black Friday upon us, let’s start this week’s roundup with... Continue reading at The Guardian
[ The Guardian | 2015-11-27 00:00:00 UTC ]
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Actor Jeremy Irons will read T S Eliot’s Old Possum's Book Of Practical Cats poems on Radio 4 on Christmas Day morning as part of a host of literature-related festive programming. Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Entertainment site to focus on social media as it challenges bigger rivalsDigital Spy has appointed Julian Linley, a former editor of Heat magazine, to the newly created role of editor-in-chief as the entertainment site challenges rivals such as BuzzFeed and Mashable.Linley, who launched... Continue reading at The Guardian
[ The Guardian | 2015-11-25 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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Supermarket retailer moves Judith Kerr’s disaster-prone cat from page to screen 13 years after he was killed off by authorJudith Kerr’s Mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of Sainsbury’s Christmas TV ad campaign, 13 years after... Continue reading at The Guardian
[ The Guardian | 2015-11-13 00:00:00 UTC ]
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The Octopus imprint Mitchell Beazley is publishing the first book from the elusive Sock Club. Continue reading at The Bookseller
[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to... Continue reading at Digiday
[ Digiday | 2015-10-07 00:00:00 UTC ]
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Kudos has acquired television rights to "break-out" thriller Viral by Helen FitzGerald, after a "hotly" contested auction. The book is about mothers, daughters and a viral sex tape, and tells the story of one mother’s quest for truth and vengeance following the online shaming of her... Continue reading at The Bookseller
[ The Bookseller | 2015-10-06 00:00:00 UTC ]
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Egmont has signed a book deal with Joseph Garrett, the YouTube star who posts videos about the game Minecraft as the character Stampy Cat. Garrett has signed a two-book deal and the first title, Stampy’s Lovely Book (h/b, £7.99), features comics, jokes and activities based on Stampy and his... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday
[ Digiday | 2015-09-17 00:00:00 UTC ]
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As students sharpen their pencils and charge their mobile devices, teachers and librarians tell us how they’re preparing for the first day of school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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