The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies wet cat food, has resonated extremely well with the feline-obsessed online audience, collecting 12.1 million views (and 73,600 paws up) since it was posted on June 5. It also proves the New York-based company's NewFront message: When in doubt, always go with our cat overlords. The millennial-oriented publisher also scored a hit with If Asians Said the Stuff White People Say, which was posted on the staff curated channel BuzzFeed Yellow. Garnering upwards of 4 million views since last week, the clip pokes fun at the ridiculous stereotypical quandaries people tend to ask Asians. Check out this week's top 10 videos, brought to you by VidIQ: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Trade union Unison is challenging Derby City Council's decision to stop running 10 libraries. Continue reading at The Bookseller
[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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Prospective poets, wishful travel writers, aspiring songwriters, budding children's authors and other would-be Waikato wordsmiths have a rare chance to learn from some best next month. Continue reading at Stuff
[ Stuff | 2017-07-28 00:00:00 UTC ]
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A few years ago, it would have been unthinkable for a major TV company to talk about digital publishers during its upfront presentation. The post Something old, something new: Inside NBCUniversal and BuzzFeed’s union appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-27 00:00:00 UTC ]
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Hodder & Stoughton has commissioned BuzzFeed writer Hannah Jewell to author 100 Nasty Women of History, a book profiling women united by the fact they were all "too scandalous, too difficult, and too unladylike for their time". Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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HarperCollins has bought a new book from Judith Kerr, inspired by the 94-year-old author's ninth pet cat Katinka. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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Unsuspecting comic book customers are thrust into a prank escape room with the assistance of Captain America in this week's second-most viral video. In Omaze's spot, released in January, Captain America actor Chris Evans sits in a basement, relaying instructions through his character's action... Continue reading at Advertising Age
[ Advertising Age | 2017-06-13 00:00:00 UTC ]
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This self-help book, which instructs people how to emulate the best qualities of cats, was helped along by an innovative marketing campaign in which its publisher reached out to cat lovers via Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-13 00:00:00 UTC ]
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Comedian Whitney Cummings hosted novelists Stephen King and his son Owen, Claire Messud, Jesmyn Ward, astronaut Scott Kelly, and former White House photographer Pete Souza at the BookExpo Adult Author's Breakfast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Kiwi internet sensation Bruce the cat hopes to release his own book to help teach children to be kind to animals. Bruce's owner Kathryn van Beek has started a Kickstarter page to help publish the book. Currently $11,954 has been pledged towards their goal of $20,000. The picture... Continue reading at Stuff
[ Stuff | 2017-05-30 00:00:00 UTC ]
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BuzzFeed said Tasty is on the verge of becoming Facebook's biggest page, and it's become a template for growing the publisher's social video footprint. The post How food brand Tasty is a template for BuzzFeed’s vertical expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-22 00:00:00 UTC ]
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Publisher SAGE has extended its partnership with online platform Publons, following a successful trial. Continue reading at The Bookseller
[ The Bookseller | 2017-04-19 00:00:00 UTC ]
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According to Slate, writing books for kids is harder than it looks, a lesson learned when the publication held a children's book writing contest among a number of its staffers, all attempting to write about a hedgehog. Perhaps it was a matter of not having the type of subject matter so perfectly... Continue reading at AdWeek
[ AdWeek | 2017-03-29 00:00:00 UTC ]
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Folio: Looks at Social Media Success. The post Inked Magazine Drives Breast Cancer Awareness in Viral Facebook Live | Behind the Screens appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-14 00:00:00 UTC ]
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Crowdsourced news site Blasting News has built big numbers by paying 1,000 Facebook closed-group owners to distribute content within their groups. The post How one viral publisher uses Facebook groups to grow big numbers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-08 00:00:00 UTC ]
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Media outlets published video of cyclist responding to catcallers without checking its authenticity. The race for clicks is undermining claims people should trust the newsEven as the media continues to take Facebook to task over its fake news problem, many parts of the news business are doing... Continue reading at The Guardian
[ The Guardian | 2017-02-22 00:00:00 UTC ]
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Co-founder and CEO of The Muse, Kathryn Minshew knows what today’s young workers are looking for in their careers, and what companies need to do to attract the best of them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. Those documents contain, as BuzzFeed reported, "memos written over a period of months, [including] specific, unverified and potentially unverifiable allegations of contact between Trump... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
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British poet Gillian Allnutt is to be awarded Her Majesty’s Gold Medal for Poetry for the year 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at AdWeek
[ AdWeek | 2016-11-29 00:00:00 UTC ]
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