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Industry veteran Frank Cooper is leaving BuzzFeed, where he has been CMO for the past 17 months. In marketing circles, Cooper has been seen as a key conduit between the digital publisher and advertisers because of his brand experience. He quit his post as PepsiCo's chief marketer in June 2015... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-29 00:00:00 UTC ]
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Amazon's war on content providers has apparently opened up another front. While the online behemoth is still embroiled in a dispute with Hachette that has led to the removal of the ability to pre-order that publisher's titles on the site, it now seems upcoming DVD and Blu-ray releases from... Continue reading at 'Wired'
[ Wired | 2014-06-12 00:00:00 UTC ]
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