The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies wet cat food, has resonated extremely well with the feline-obsessed online audience, collecting 12.1 million views (and 73,600 paws up) since it was posted on June 5. It also proves the New York-based company's NewFront message: When in doubt, always go with our cat overlords. The millennial-oriented publisher also scored a hit with If Asians Said the Stuff White People Say, which was posted on the staff curated channel BuzzFeed Yellow. Garnering upwards of 4 million views since last week, the clip pokes fun at the ridiculous stereotypical quandaries people tend to ask Asians. Check out this week's top 10 videos, brought to you by VidIQ: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Books about the natural world are now huge sellers, tapping into a new appreciation for the countryside and scepticism about material wealthBondage is so last year. Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary... Continue reading at The Guardian
[ The Guardian | 2015-03-22 00:00:00 UTC ]
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BuzzFeed Inc. is expanding in Canada as the online publisher of lists, news and quizzes seeks to boost Web traffic with more targeted content tailored to local tastes. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-12 00:00:00 UTC ]
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#online publisher
Simon & Schuster will publish a novel inspired by the true story of Simon, the ship cat on HMS Amethyst, written by Lynne Barrett-Lee. Assistant editor Carla Josephson made her first acquisition buying World rights to Able Seacat Simon from Andrew Lownie at the Andrew Lownie Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2015-03-10 00:00:00 UTC ]
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It may seem like the Internet was awash in posts about #thedress and, for that matter, runaway llamas, as of late. But a confluence of factors, from viewability to changing Facebook algorithms to falling CPMs, are making the economics of this kind of viral strategy a bit more complicated.... Continue reading at Digiday
[ Digiday | 2015-03-09 00:00:00 UTC ]
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#horizon media
It's never been easier to spread fake news online. Publishers, driven by publishing economics to publish faster, are playing fast and loose with the facts, readers are spreading information they though they could trust and Facebook, up until very recently, has taken a backseat to fixing things.... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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More than twenty years after his death a new Dr. Seuss book, "What Pet Should I Get?" will be published this summer. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-19 00:00:00 UTC ]
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WTF LOL! The siblings from One Fish Two Fish Red Fish Blue Fish are back in business.Nearly 24 years after his death, Dr. Seuss (aka Theodor Geisel) still has a few more rhymes to drop on the masses: Random House will publish Seuss's What Pet Should I Get? on July 28 with two more books to... Continue reading at Fast Company
[ Fast Company | 2015-02-18 00:00:00 UTC ]
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SAGE's global publishing director Ziyad Marar has been appointed to the board of The Campaign for Social Science. The CfSS is one of the leading advocates for social sciences in the UK. Marar has been active in initiating and supporting SAGE's global work in campaigning for the social sciences,... Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Egmont has acquired Mel Foster and the Demon Butler, a middle grade adventure story set in Victorian London, by Julia Golding. Fiction publisher Stella Paskins acquired the world English rights from Caroline Walsh at David Higham Associates. The book, which is about an orphan who takes on... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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The independent bookstore Tales of the Lonesome Pine works with a local animal shelter to bring cats into the store and search for a permanent home for them using social media. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-23 00:00:00 UTC ]
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#permanent home
British poet Imtiaz Dharker has received the Queen’s approval to become the recipient of Her Majesty’s Gold Medal for Poetry 2014. The Medal is awarded for excellence in poetry and will be presented to Dharker by the Queen in spring 2015. The Poetry Medal Committee met at Windsor on 4th... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
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Another week, another digital media company with a big funding round.Woven Digital has raised $18 million in the company's second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into... Continue reading at Advertising Age
[ Advertising Age | 2014-12-11 00:00:00 UTC ]
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The Research Excellence Framework, the process which assesses the quality of university research and drives funding, is an "enormously costly" system which does not pay its way and is "a key driver of inequality in institutions", a debate at the Institute of Contemporary Arts heard yesterday... Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
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Booksellers are predicting that a Picador novel by a little-known Japanese writer will prove a left-field Christmas bestseller. The Guest Cat by Takashi Hiraide, translated by Eric Selland, sold over 16,200 in paperback in its first six and a half weeks since publication at the end of September... Continue reading at The Bookseller
[ The Bookseller | 2014-11-26 00:00:00 UTC ]
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PW talked with a few authors whose published books originated in NaNoWriMo. Here's what it takes to succeed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-20 00:00:00 UTC ]
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BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek
[ AdWeek | 2014-10-08 00:00:00 UTC ]
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Graffeg Publishing has signed a deal with author Tom Cox, to produce calendars and merchandise... Continue reading at The Bookseller
[ The Bookseller | 2014-09-18 00:00:00 UTC ]
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Pastors and their wives, and a former baseball star and his spouse, take a swing at marriage advice in several new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-08 00:00:00 UTC ]
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Cats and comics get a big boost this September with John Martz's 'A Cat Named Tim'. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-20 00:00:00 UTC ]
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