Cat's Sage Advice to Kitten Viral Gold for BuzzFeed

The Sad Cat (or at least someone who sounds like him) is back, and this time he's dispensing advice to his kitten minions. BuzzFeed's Dear Kitten, a branded video for Friskies wet cat food, has resonated extremely well with the feline-obsessed online audience, collecting 12.1 million views (and 73,600 paws up) since it was posted on June 5. It also proves the New York-based company's NewFront message: When in doubt, always go with our cat overlords. The millennial-oriented publisher also scored a hit with If Asians Said the Stuff White People Say, which was posted on the staff curated channel BuzzFeed Yellow. Garnering upwards of 4 million views since last week, the clip pokes fun at the ridiculous stereotypical quandaries people tend to ask Asians. Check out this week's top 10 videos, brought to you by VidIQ: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-19 00:00:00 UTC ]
News tagged with: #videowatch chart #chart tracks #pure views #data sources #proprietary score #helps judge #recommended videos

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BuzzFeed's Latest Sub-Brand, As/Is, Will Focus on Body Positivity

BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age

[ Advertising Age | 2018-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #generate content #millennial audience #digital publisher #ad revenue #give advertisers #york magazine #grub street


Viral publishers see sharp engagement drops on Facebook

In some cases, interactions dropped by more than 50 percent month over month. The post Viral publishers see sharp engagement drops on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #viral publishers


'Cat Person' author's debut sells into 23 territories

The debut short story collection by ‘Cat Person’ author Kristen Roupenian has been snapped up in 23 territories. Continue reading at The Bookseller

[ The Bookseller | 2018-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cat person #debut sells


Industry Notes: Jill Soloway’s Amazon Imprint Can Topple Norms; Midas Sees Gold in a Rights Ace

Publishing's closest relationship with Amazon Studios' Hollywood clout now lies in a new partnership with activist-filmmaker Jill Soloway's Topple Productions. And London's powerhouse PR firm Midas names Hodder's Jason Bartholomew joint CEO. The post Industry Notes: Jill Soloway’s Amazon Imprint... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jill soloway #amazon studios


BuzzFeed Will Get a Taste of the Chinese Market in a Deal With a Local Media Giant

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed's bosses: how the picture went viral in... Continue reading at Advertising Age

[ Advertising Age | 2018-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing deal #chinese market #asked readers #facebook --


BuzzFeed's Tasty Wades Deeper Into Print

The vertical that the online news site built on viral cooking videos had an unexpected bestseller after publishing its first book print-on demand. Now the question is: How do you bring a definitionally digital brand to the page? Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
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Indie Booksellers Go Viral with Promotions Featuring Trump's Provocative Language

After President Trump reportedly referred to certain countries as "shitholes" in a meeting with lawmakers late last week, a handful of indie bookstores seized on the commander-in-chief's purple language as a way to make a defiant political statement while promoting books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #promoting books


BuzzFeed Responds Perfectly to Facebook's Changes

BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age

[ Advertising Age | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #reach people #digital publisher #buying ads #direct relationship


'Witty and musical' Muldoon wins Queen's Gold Medal for Poetry

Irish writer Paul Muldoon will receive Her Majesty's Gold Medal for Poetry next year for the “restless, playful brilliance” of his work. Continue reading at The Bookseller

[ The Bookseller | 2017-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gold medal


‘Cat Person’ Author, Kristen Roupenian, Gets 7-Figure Book Deal

Kristen Roupenian, the author of “Cat Person,” a fiction piece in The New Yorker that became a viral phenomenon, has agreed to a two-book deal. Continue reading at The New York Times

[ The New York Times | 2017-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cat person #kristen roupenian


Cat Person author's debut book sparks flurry of international publishing deals

Following her viral short story hit, Kristen Roupenian’s You Know You Want This has been sold to Cape in the UK, with the US auction said to be topping $1mKristen Roupenian, whose short story about a relationship turned sour, Cat Person, set the internet on fire last week, has sold her debut... Continue reading at The Guardian

[ The Guardian | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut book #text messages #true colours


Cape scoops 'Cat Person' writer Roupenian's debut

Jonathan Cape has scooped the debut book from Kristen Roupenian, the author of 'Cat Person', a short story published in the New Yorker this week which went viral and triggered a wave of media coverage. Continue reading at The Bookseller

[ The Bookseller | 2017-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut book #cat person #jonathan cape #kristen roupenian #media coverage


BuzzFeed is laying off 100 workers, 8% of its U.S. employees, after missing revenue target

Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #boost revenue #unspecified number


Cats, comics, a dash of David Bowie are this Portland personal finance entrepreneur's Kickstarter success

If the idea of sitting through a personal finance course or reading personal finance book makes your eyes glaze over, then Lillian Karabaic may have a solution for you. It involves cats. It involves indie comic book illustrators. It involves Ziggy Starbudget (her David Bowie-themed alter... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david bowie #kickstarter success #personal finance


HC to tell story of 'bolshie' shepherd cat

HarperCollins has bought world rights in a book about a ‘shepherd cat’ who joined a sheep farm. Continue reading at The Bookseller

[ The Bookseller | 2017-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sheep farm


Fatherly advice book to 4th Estate

4th Estate has acquired What We Are Teaching Our Sons by journalist and copywriter Owen Booth, and another untitled novel, from Julia Silk at MBA. Continue reading at The Bookseller

[ The Bookseller | 2017-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4th estate #julia silk


This fount of gold

Philip Jones on how things happen in bookshops that algorithms have not yet replaced. Continue reading at The Bookseller

[ The Bookseller | 2017-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #philip jones #things happen


How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek

[ AdWeek | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial moms #facebook video #viral video


LKP partners with Battersea Dogs & Cats Home on new range

Laurence King Publishing (LKP) is partnering with Battersea Dogs & Cats Home to create a new series of books and gifts.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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Unison seeking legal advice over Derby library closures

Trade union Unison is challenging Derby City Council's decision to stop running 10 libraries. Continue reading at The Bookseller

[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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