Can We Stop Ad Creep?

Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio jingles, or television spots—have long been a part of modern life. But advertising is now encroaching on public space as never before. Cities and states now grant businesses the right to put their names and logos on parking meters, bridges, fire hydrants—even lifeguard swimsuits. Public parks intended to offer a respite from the travails of daily life now allow retailers to advertise amid historical sites and nature preserves. School boards ink deals with all sorts of businesses to help them meet their budgetary needs. It’s not just public space that is filling up with brand shout-outs. In conducting research for a new book on modern marketing and its regulation, I discovered that a host of once ad-free environments—from the living room to our friendships—are now becoming sites for ads or surveillance technologies designed to make them more effective. Some might shrug, calling the ad creep an inevitable part of modern life. But there are dangers to this trend, along with legal remedies—if people care enough to actually do something. [Photo: Unsplash user Daniel Monteiro] Marketing’s New Frontiers New marketing techniques and technologies allow businesses to reach consumers in new ways... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-02 00:00:00 UTC ]
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Other Publishing stories related to: 'Can We Stop Ad Creep?'

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

In Filing, Lawyers Argue Publication of Mary L. Trump’s Tell-All Cannot Be Stopped

"Plaintiff seeks an injunction that would restrain Ms. Trump from sharing insights she alone can share on the current President during his re-election.There may be no more serious First Amendment injury in American law," argues Mary L. Trump's legal team concludes in the filing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Could Obama have stopped Putin’s election interference? A new book argues he didn’t think he needed to.

Review of ‘Rigged: America, Russia, and One Hundred Years of Covert Electoral Interference” by David Shimer Continue reading at The Washington Post

[ The Washington Post | 2020-06-25 05:00:11 UTC ]
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Donald Trump Moves To Stop Yet Another Book, One by His Niece

The court action filed this week by Donald Trump's attorney Charles Harder alleges that Simon & Schuster author Mary Trump is in violation of a nondisclosure agreement. The post Donald Trump Moves To Stop Yet Another Book, One by His Niece appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-24 14:27:21 UTC ]
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NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

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[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Attention: Please stop microwaving your library books.

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[ Literrary Hub | 2020-06-23 18:08:53 UTC ]
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John Bolton's bad reviews don't stop him topping US book charts

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[ The Guardian | 2020-06-18 11:54:13 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

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[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Boldwood and Ad Lib snare Tiger King book for new e-book venture

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[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Decade-long study shows why South Africa needs to stop stereotyping young black men

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[ The Conversation | 2020-06-15 15:08:26 UTC ]
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In the Field: Stopping the Covid Slide

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[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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[ Digiday | 2020-05-18 04:00:00 UTC ]
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Anemic Ad Sales Impact Meredith’s Q3 Earnings

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[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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AD AGE AGENCY REPORT 2020: RANKINGS AND ANALYSIS

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[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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[ AdWeek | 2020-05-06 20:21:44 UTC ]
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