Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio jingles, or television spots—have long been a part of modern life. But advertising is now encroaching on public space as never before. Cities and states now grant businesses the right to put their names and logos on parking meters, bridges, fire hydrants—even lifeguard swimsuits. Public parks intended to offer a respite from the travails of daily life now allow retailers to advertise amid historical sites and nature preserves. School boards ink deals with all sorts of businesses to help them meet their budgetary needs. It’s not just public space that is filling up with brand shout-outs. In conducting research for a new book on modern marketing and its regulation, I discovered that a host of once ad-free environments—from the living room to our friendships—are now becoming sites for ads or surveillance technologies designed to make them more effective. Some might shrug, calling the ad creep an inevitable part of modern life. But there are dangers to this trend, along with legal remedies—if people care enough to actually do something. [Photo: Unsplash user Daniel Monteiro] Marketing’s New Frontiers New marketing techniques and technologies allow businesses to reach consumers in new ways... Continue reading at 'Fast Company'
[ Fast Company | 2017-05-02 00:00:00 UTC ]
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The Publishers Information Bureau (PIB) reported overall growth for magazine ad sales for 2011s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 29/03/2011 - 08:55 Random House c.e.o. Gail Rebuck has said she expects digital to become a "significant" part of its business in 2011 and hailed a "show-stopping" Christmas, as parent company Bertelsmann announced its full-year results to... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 15/03/2011 - 14:47 Adult hardback fiction books have been added to the basket of goods that the government uses to calculate the cost of living in the UK. read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
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Online publishers like CBS and Forbes are selling the tiny ads on their Web sites, rather than letting a third-party network promote teeth whitening and herbal remedies. Continue reading at The New York Times
[ The New York Times | 2011-02-28 00:00:00 UTC ]
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Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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Viewing ads in exchange for service could help monetize "occasionals" and "fly-bys"--which represent a much larger part of a publisher's audience than hard core users. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 14/02/2011 - 15:25 Accent Press imprint Xcite Books is launching a "one-stop shop" for romantic and erotic ebooks and audio formats. The site, www.erotica-romance-ebooks.com, will launch on 1st March and replaces Xcite's three current sites... Continue reading at The Bookseller
[ The Bookseller | 2011-02-14 00:00:00 UTC ]
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The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World
[ PC World | 2011-02-10 00:00:00 UTC ]
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Over the last few months the tech industry has been inching toward ebook nirvana. For one thing, gadget makers keep improving e-readers while slashing prices. (I'm going to renew my bet that Amazon will begin selling the Kindle for less than $100 by the end of the year.) The bigger story,... Continue reading at Slate
[ Slate | 2011-02-02 00:00:00 UTC ]
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Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife teams exclusive deal with W H Smith to run Richard and Judys Book Club,... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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