Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio jingles, or television spots—have long been a part of modern life. But advertising is now encroaching on public space as never before. Cities and states now grant businesses the right to put their names and logos on parking meters, bridges, fire hydrants—even lifeguard swimsuits. Public parks intended to offer a respite from the travails of daily life now allow retailers to advertise amid historical sites and nature preserves. School boards ink deals with all sorts of businesses to help them meet their budgetary needs. It’s not just public space that is filling up with brand shout-outs. In conducting research for a new book on modern marketing and its regulation, I discovered that a host of once ad-free environments—from the living room to our friendships—are now becoming sites for ads or surveillance technologies designed to make them more effective. Some might shrug, calling the ad creep an inevitable part of modern life. But there are dangers to this trend, along with legal remedies—if people care enough to actually do something. [Photo: Unsplash user Daniel Monteiro] Marketing’s New Frontiers New marketing techniques and technologies allow businesses to reach consumers in new ways... Continue reading at 'Fast Company'
[ Fast Company | 2017-05-02 00:00:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Several organizations sent a letter to the Department of Justice on Friday urging it to stop Penguin Random House from purchasing Simon & Schuster. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-29 22:12:00 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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The UK, like many other parts of the world, has a long history of banning books for "obscenity". The last time it happened in the UK, at least officially, was in 1990, when Lord Horror by David Britton was censored up until 1992. But if "obscenity" was the main reason for censorship before,... Continue reading at The Bookseller
[ The Bookseller | 2020-12-04 11:31:35 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Australia has spoken, and J.K. Rowling is out. Rabble Books & Games in Maylands, Australia, said earlier this week that the store would stop stocking her books due to this, this, or this, all of which, it’s not so wild to presume, have already impacted her book sales. “We are always trying... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 19:06:37 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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We live in unreal times. I wake up in the middle of a global pandemic to watch a reality-TV president spout conspiracy theories while dystopian corporations enact new science fiction tech. In this chaos, I’ve found myself turning to escapist fiction. Stories that conjure a different, more... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-17 08:49:57 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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With this year’s Independent Bookstore Day occurring at a particularly rough time for booksellers, the iconic Powell’s Books in Portland has decided to make a statement and stop selling through Amazon. In a statement, owner Emily Powell notes that the occasion, this year, feels “especially... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-27 19:29:44 UTC ]
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Bookouture has signed crime writer Anna-Lou Weatherley, author of Kindle success The Stranger’s Wife, for three new psychological thrillers. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 19:20:36 UTC ]
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