Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Media company Meredith is betting big on Facebook Live. It has produced 26 videos in the past eight months and aims to create between five and 10 a week. It puts a big focus on Martha Stewart content and uses those live videos to generate revenue through integrating products within them. It's... Continue reading at Digiday
[ Digiday | 2016-07-26 00:00:00 UTC ]
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A Minnesota mall buys a bookstore; stores in Arizona and North Carolina relocate; the world's oldest LGBT bookstore is reinvigorated; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-25 00:00:00 UTC ]
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Rhode Island gets a bookstore bar; BAM's used book concept spreads to two more states; National Coloring Day prep begins; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-21 00:00:00 UTC ]
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A liquor store transitions to a bookstore in Minnesota; a feminist shop makes a comeback in Canada; a minimum wage hike hits a California store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-19 00:00:00 UTC ]
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A filmmaker sets the scene for a new bookstore in rural North Carolina; a mystery writer gets a bookstore of his own in Georgia; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-18 00:00:00 UTC ]
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Among the headlines: Carla Hayden is confirmed as librarian of Congress; New York libraries land a historic budget increase; NYPL opens its new 53rd St. branch; and two significant developments in the open-access movement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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Two bookstores--a mobile one and a bricks-and-mortar--prep to open in Kansas; a Pennsylvania store partners up; an Iowa shop goes on the block; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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In her new book ‘The Very Good Gospel,’ Harper examines the first three chapters of Genesis to reveal readings from the gospel that speak to today’s anxious minds, racial divisions, and threats of violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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B&N College finds the beauty in bookselling; Amazon primes a new pickup location at University of Illinois; the world’s oldest LGBT bookstore looks for funding; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-12 00:00:00 UTC ]
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BAM launches a fundraiser for West Virginia libraries; a break-in sets back an Asheville bookstore; a San Francisco institution turns 40; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-11 00:00:00 UTC ]
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A Maine store with a Richard Russo connection preps for a September opening; a beloved North Carolina institution readies a new permanent home; B&N cuts back in IT; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-07 00:00:00 UTC ]
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Amazon takes Manhattan; Ohioans get a bookstore; Morris Book Shop in Kentucky for sale; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-05 00:00:00 UTC ]
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The high view of self-publishing, in Jon Fine's words, is peopled with 'increasingly sophisticated' authors supported by 'increasingly sophisticated consultants'—a movement growing into its own alongside 'the curatorial mark' of trade publishing. The post Self-Publishing and the ‘Curatorial... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-01 00:00:00 UTC ]
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A former corrections officer to open a bookshop in Utah; a rabbi and children's author turns bookseller in D.C.; Kansas University Jayhawks will need to find a new bookstore; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-30 00:00:00 UTC ]
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Facebook is to give posts by users' friends and family greater prominence - a move that may challenge professional publishers. Continue reading at BBC World
[ BBC World | 2016-06-30 00:00:00 UTC ]
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Facebook will make changes to its news feed rankings, highlighting posts from friends and family over those from publishers and brand pages that users have "liked". Continue reading at Stuff
[ Stuff | 2016-06-30 00:00:00 UTC ]
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With its latest algorithm tweak, Facebook said it will favor posts from friends and families over publishers. That's generally bad for publishers, which have been increasingly building their distribution strategies around the social behemoth. Within them, the ones with the most shareable content... Continue reading at Digiday
[ Digiday | 2016-06-30 00:00:00 UTC ]
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Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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A books and records shop opens in an old funhouse; books meet pizza in a Bushwick shop; the Milwaukee, Wisc., staple, Reader's Choice, is set to close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-27 00:00:00 UTC ]
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