Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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A D.C. store is preparing to open; an Indiana bookstore is getting new owners; a California bookstore is receiving a small business award; and a long-time Pittsburgh bookseller has died. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-18 00:00:00 UTC ]
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Strong February for bookstore sales and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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An Alaska porn shop is becoming a bookstore; a California bookstore receives award for new business model; and ABA announces new board. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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New stores coming to the Triad, Brooklyn, and Billings, while a New Jersey store copes with the aftermath of a fire next door. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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A Q&A with author Ros Barber, 24 books to read for inspiration, and the Bible ranking among the most challenged books of 2015 are a few of the topics causing a stir in the religion and spirituality publishing industry today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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The digital media company is ‘very comfortable’, it told the Financial Times, despite a report that internal financial targets were missed by over $80mBuzzFeed missed internal financial targets in 2015 and had to substantially cut its projected revenue by about half according to a report... Continue reading at The Guardian
[ The Guardian | 2016-04-13 00:00:00 UTC ]
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A North Carolina store adds a West Coast location; a California bookseller considers closing; and a veteran Minnesota bookseller prepares to call it quits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Supreme Court delays Google decision and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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An Iowa bookstore prepares for its grand opening; a currently unnamed bookstore/café is in the works in Maryland; and a Virginia bookstore could lose its lease. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-07 00:00:00 UTC ]
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A Washington, D.C., bookstore changes up its café; Poetry Madness in Portland; and a Brooklyn store faces closure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-06 00:00:00 UTC ]
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Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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Is it satire? Reverse psychology? Who knows? Aly’s allies rally round The Project co-host on Twitter, but News Corp’s list isn’t worth their hashtagged outrageNews Corp appears to have failed to convince Australians why Waleed Aly – The Project host, first-time Gold Logie nominee, long-time... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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A San Francisco store bounces back; a Cincinnati store marks its 40th birthday; and a fire temporarily closes a California shop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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Chatbots have intrigued digital and old-school publishers, recognizing the growing audience on messaging apps, but they open a whole new set of complexities. For one: How do you build a useful bot that won’t go rogue, taint a publisher’s credibility? The Washington Post is one of many big-name... Continue reading at Digiday
[ Digiday | 2016-04-05 00:00:00 UTC ]
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A new bookstore is about to be constructed in Illinois, a store in the Berkshires marks its first 40 years under one owner, and a memorial is scheduled for a former Pennsylvania bookseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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A California bookstore preps for its opening; a Michigan store turns one; two New Jersey booksellers announce plans to close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-30 00:00:00 UTC ]
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A new bookstore is coming to South Carolina; stores in California and North Carolina are relocating; and a store in Maine is changing hands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-28 00:00:00 UTC ]
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Adam Hochschild, author of 'Spain in Our Hearts' (Houghton Mifflin Harcourt , ISBN 978-0-5479-7318-0), will appear on NPR’s 'Fresh Air' on Monday, March 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-28 00:00:00 UTC ]
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Louisiana to start collecting online sales tax; Jeff Kinney's Massachusetts store wins design awards; and NPR's Morning Edition to be broadcast from an Illinois bookstore. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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A high-end B&N is coming to Scarsdale, NY; an Orange Country bookstore is thrown a lifeline; and a Buffalo, NY, bookseller reveals her run-in with the FBI. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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