Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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An African-American bookstore returns in California; a North Carolina bookstore adds a B&B; a bookstore searches for space in Queens; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
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A devastating fire at an historic Ohio bookstore; a just-closed Michigan bookstore could return; a boardwalk anniversary in Delaware; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Books-A-Million finds success in N.H.; a Minnesota bookstore doubles in size; ABA sets up an LGBTQ book drive in Orlando; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
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News UK is ramping up its Facebook Live output from a couple a week to five a day. For the last six weeks, live videos have been largely done by its tabloid title, The Sun, where it blends stunt-style videos, like grown men plunging into ice baths, with highly visual footage, like filling up... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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The ABA speaks out on the Orlando massacre; a soon-to-open Chicago bookstore contemplates banning laptops; a South Bronx indie moves one step closer to reality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-16 00:00:00 UTC ]
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In the lives of many consumers, social networks have begun to replace traditional news outlets as their primary source of news, making it much more difficult for publishers who still rely on a more traditional business model to earn revenue from their stories. In its annual report on digital... Continue reading at Betanews
[ Betanews | 2016-06-16 00:00:00 UTC ]
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Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Reuters Institute for the Study of Journalism report also finds importance of TV news is waning among young peoplePeople are increasingly heading to social media such as Facebook for news, making it more difficult for publishers to attract and make money from readers, according to an influential... Continue reading at The Guardian
[ The Guardian | 2016-06-15 00:00:00 UTC ]
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A New Mexico bookstore/art gallery prepares for its grand opening; the Kickstarter for Queen's Bookshop winds down; a Minneapolis B&N could make way for a drug store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-14 00:00:00 UTC ]
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A Paris bookstore goes digital-only; a Montana store to pair tea with its books; a Kansas icon says goodbye; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-13 00:00:00 UTC ]
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B&N readies a new concept location in D.C.; Canada’s oldest LGBTQ bookstore relocating; a former Cleveland bookstore could get a new lease in a one-time funeral home; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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A Minnesota couple looks for bookselling’s sweet spot; a chain store returns to Pennsylvania; a New York City icon pops up in a new home; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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Being able to hide a Facebook update after it posts isn't entirely new, but the social network is testing a way to let users keep things from ever hitting their Timeline. A "Hide From Your Timeline" checkbox will allow you to only publish something i... Continue reading at Engadget
[ Engadget | 2016-06-08 00:00:00 UTC ]
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Social media ‘currency’ is all very well, but it doesn’t fund journalismTrinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes (example here). Archant has also boasted of its social media success when doing the same.Many journalists find this less than... Continue reading at The Guardian
[ The Guardian | 2016-06-07 00:00:00 UTC ]
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A bookstore grows in Brooklyn; a Singapore store tests vending machines; B&N to close another New York City store, at least temporarily; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-06 00:00:00 UTC ]
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Nashville gets a bookstore of 'Her' own; a Bay Area bookstore is seeing double; a Bainbridge Island store changes hands; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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A Canadian couple sets up shop in Edmonton; an IT expert opens a low-tech kids’ store in California; a Washington state classic changes hands; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-01 00:00:00 UTC ]
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A bookstore gets crafty after alcohol sales are ok’d; a library bookstore takes off; a Utah town gets “booked”; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
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Macmillan buys self-publishing platform Pronoun and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Amazon goes Ivy League; book clubs get a store of their own; a Long Island favorite returns with a new look; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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