Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
News tagged with:
#full-time staff
Amazon's campus pick-up program comes to New York; a Spanish-language bookstore arrives in Phoenix; an Oklahoma indie preps for its opening; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#campus pick-
#bookstore news
Let the pros show you how to have the toughest talks. Let the pros show you how to have the toughest talks.Everyone does "difficult conversations" differently. But no matter your approach, the challenge is the same: sorting out really touchy issues while sidestepping the... Continue reading at Fast Company
[ Fast Company | 2016-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book editor
New stores prep to open in Washington and Massachusetts; a political display gets protection in New York; Barnes & Noble continues to close locations; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#stores prep
#bookstore news
A bookstore/restaurant preps for its Maryland opening; stores expand in New Jersey and Washington; a California bookstore adds a publishing arm; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing arm
#bookstore news
Readers in New York City rally to save two long-time stores; Atlanta gets a new bookstore; a store reopens in Louisiana; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore news
Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek
[ AdWeek | 2016-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adweek magazine
Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audience data
#biggest challenges
#top publishers
#biggest concerns
New stores prep to open in Nebraska and Oregon; a bookstore in Colorado changes hands; Barnes & Noble to close a New Jersey location; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#barnes noble
#stores prep
#bookstore news
Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cable network
#digital content
#ivanka trump
Amazon gets booked in Portland; a Bay Area bookstore adds a second location; new stores prep in Florida and Indiana; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#stores prep
#bookstore news
NBC Universal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.NBC's latest investment would value BuzzFeed at... Continue reading at Advertising Age
[ Advertising Age | 2016-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#decade ago
#online publisher
#vox media
Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday
[ Digiday | 2016-10-21 00:00:00 UTC ]
More news stories like this |
A new store opens in Ottawa; a New Mexico store experiments with a local press; a Pennsylvania store becomes one of the black-owned bookstores coming back; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#store opens
#bookstore news
New York City loses another Barnes & Noble; Maine gains a bookstore; determined Oregon store stays open despite flooding; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#barnes noble
#bookstore news
The movement to hold Tuesday rights meetings on the Frankfurt Book Fair fairgrounds gains traction as fewer literary agents flock to the ‘Hof’ hotels. The post Tuesday Rights Trade Shifts from Hofs to LitAg appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#litag appeared
New bookstores prep for opening in Florida and Indiana; a Massachusetts store moves to new digs; a children’s bookstore changes hands in Indiana; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstores prep
#bookstore news
Two California friends look to mix tea and books; an Arizona sporting goods store makes a literary pivot; three iconic Bay Area-bookstores land legacy status; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore news
James Patterson wishes booksellers a "Merry Christmas"; Amazon gets one step closer to opening its fourth bookstore; two bookstores prep for Indiana openings; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstores prep
#step closer
#merry christmas
#bookstore news
Four weeks ago, I reported on how hacktivist collective Anonymous was planning its own weekly news show. The aim of Teh Weekly News is, Anonymous says, to "balance establishment media by providing unregulated investigative news that has not been molded to corporate or government interests". The... Continue reading at Betanews
[ Betanews | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good job
Fox News has long made a point of being a pioneer on social media, and its efforts have been rewarded. It is the most engaged news publisher on Facebook, but more recently, cable network has also driven a massive surge in engagement on Instagram, where a focus on longer videos, controversial... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#longer videos
#cable network
#fox news