Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
News tagged with:
#full-time staff
SIBA opens registration for spring show; new kids store to open soon in Raleigh; Michael Moore backs Bronx store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#kids store
#bookstore news
News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World
[ PC World | 2017-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social web
#publish content
#draft news
#comment threads
#initial focus
Supreme court justice criticises News Corp over tussle with rival. Plus the ABC’s misstep with chicken feet video, and the Daily Tele hits the dole queue againA supreme court justice has condemned the response of News Corp and Seven West Media to a female employee who quit News Life Media to... Continue reading at The Guardian
[ The Guardian | 2017-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#magazine division
A store in northern Maine wins a cash prize; college students petition for a Barnes & Noble; Houston gets a new Latino bookstore; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latino bookstore
#barnes noble
#cash prize
#bookstore news
The IT world has undergone some major changes in recent years, but in many cases management hasn't kept up with what's happening, leaving enterprises struggling to keep up with the competition. IT leaders need to understand how they can use resources effectively to drive business growth, find... Continue reading at Betanews
[ Betanews | 2017-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#betanews readers
#business growth
#big shift
The fake-news firehose is still flowing. A turbulent political climate in Europe with multiple elections running across countries means publishers, governments and trade bodies are collaborating to try and fight fake news. MPs in the U.K. have launched an investigation this week. In France,... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#trade bodies
#european countries
Frontline Club panel discuss the problem of ‘alternative facts’ and concede that social media is not the only organisation publishing falsehoodsPrivate Eye’s latest cover shows a picture of Donald Trump, hand on bible, at his inauguration with a speech bubble saying: “I swear to tell the... Continue reading at The Guardian
[ The Guardian | 2017-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#alternative facts
OKC indie pop-up to get permanent home; crowdfunding campaign launched to open Bronx bookstore; UConn Hartford to get a new B&N; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#permanent home
#bookstore news
Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.Some publishers are scaling back on Facebook... Continue reading at Advertising Age
[ Advertising Age | 2017-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bloomberg news
#target readers
#media companies
#digital content
#load faster
Booksellers move to amend California autograph law; a new bookstore for Missouri; Harvard Bookstore commemorates Obamas' farewell; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore news
Sweden, with one of the oldest free presses in the world, has seen a worrying rise in hate speech and fake news, according to Ehsan Fadakar, social media columnist at tabloid Aftonbladet. But publishers there have a more direct connection with their readers than in other countries, making... Continue reading at Digiday
[ Digiday | 2017-01-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#false stories
#direct connection
#hate speech
#fake news
#sweden appeared
A new store opens in Massachusetts; a store in Maine changes hands; a Colorado bookstore expands by going mobile; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore news
#store opens
Facebook is making it easier for people in Germany to report fake news, but it might not be enough to convince publishers that it's willing to help turn the platform into a distribution channel for serious journalism. Publishers have been keen for more discussion with the platform about how to... Continue reading at Digiday
[ Digiday | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#distribution channel
#fake-news crackdown
A Texas bookstore readies for opening in a former Borders location; a New Jersey bookstore inspired by Barack Obama’s first election turns eight; a New Hampshire college store ponders going corporate; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#barack obama
#borders location
#bookstore news
New stores prep for openings in Texas and North Carolina; a store takes root in the former home of a long-time Pennsylvania bookstore; an Illinois bookstore considers going nonprofit; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#north carolina
#stores prep
#bookstore news
Matt Hancock’s move follows week in which Donald Trump attacked CNN as ‘fake news’ for reporting on dossier on his Russia linksMinisters have summoned media bosses for talks on “accuracy” in journalism amid growing concern over the rise of fake news. Matt Hancock, the minister of state for... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news organisations
#matt hancock
#fake news
New stores prep for openings in Massachusetts, North Carolina, and Pennsylvania; a store in Illinois adds a new outlet, in New York; a California bookstore gets ready to change hands; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#change hands
#california bookstore
#north carolina
#stores prep
#bookstore news
In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent media
#local news
#menlo park
On Tuesday evening, BuzzFeed chose to publish 35 pages of documents about President-elect Donald Trump. Those documents contain, as BuzzFeed reported, "memos written over a period of months, [including] specific, unverified and potentially unverifiable allegations of contact between Trump... Continue reading at AdWeek
[ AdWeek | 2017-01-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#press conference
#news conference
#political insiders
Amazon Books preps another physical store; B&N to shutter one in Minnesota; a used bookstore goes on the market in Arizona; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#physical store
#bookstore news