Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Toronto gets a new indie; funding campaign launches for new Bay Area bookstore; Books & Brews opens fourth outlet in Indiana; R.J. Julia's hiring criticized; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-24 00:00:00 UTC ]
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American TV host Bill O’Reilly's US publisher Macmillan is to stick by him after he was sacked from his Fox News talk show following the revelation that he has settled several sexual harassment cases. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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While publishers sour on Facebook, they're optimistic about the traffic and subscription growth they're seeing from Apple News. The post In the duopoly’s shadow, Apple News is finding favor with some publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-19 00:00:00 UTC ]
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Palabras Bookstore moves and rebrands; Charleston's indie gets some press love; China gets a new crowdfunded bookstore; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-18 00:00:00 UTC ]
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Amazon sets date to open Lynnfield, Mass., store; new kids store lands in North Carolina; Delaware LGBTQ store to close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-13 00:00:00 UTC ]
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Michigan used bookstore to close after 39 years; future of Kansas bookstore uncertain after fire; Alaskan glacier bookstore gets new management; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-11 00:00:00 UTC ]
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When Fast Company first wrote about Mark Zuckerberg, in the spring of 2007, he was just 22 years old and his young company, Facebook, had just 19 million users. Our magazine cover line, “The Kid Who Turned Down $1 Billion,” seems almost quaint in hindsight, given Facebook’s $400 billion market... Continue reading at Fast Company
[ Fast Company | 2017-04-11 00:00:00 UTC ]
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James Franco records Stephen King classic 'The Dead Zone,' actress Gabourney Sidibe narrates her memoir, 'This is Just My Face,' and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Scholarly publisher De Gruyter and a number of university presses, are involved in a joint initiative to offer free content on topical issues such as immigration, ethics, climate change and Islamic studies. Continue reading at The Bookseller
[ The Bookseller | 2017-04-07 00:00:00 UTC ]
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Politics and Prose considers expansion to Bethesda; working at the country's only romance bookstore; Kramerbooks hires ex-White House staffer; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-04 00:00:00 UTC ]
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A new bookstore will replace closed Booksellers at Laurelwood in Memphis; Dallas's Deep Vellum looking for second storefront; Casa Norberto Libros to open soon in Puerto Rico; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Natasha Harding, who is currently commissioning editor at HarperCollins imprint Avon, is to join ebook publisher Bookouture as associate publisher in April. Continue reading at The Bookseller
[ The Bookseller | 2017-03-30 00:00:00 UTC ]
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According to Slate, writing books for kids is harder than it looks, a lesson learned when the publication held a children's book writing contest among a number of its staffers, all attempting to write about a hedgehog. Perhaps it was a matter of not having the type of subject matter so perfectly... Continue reading at AdWeek
[ AdWeek | 2017-03-29 00:00:00 UTC ]
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Anchorage indie gets a new owner; Third Place Books hires new events manager; Salt Lake City's Marissa's Books to re-open; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-28 00:00:00 UTC ]
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New England Mobile Book Fair to downsize; Foyles touts second profitable year, Pennsylvania's Quadrant Book Mart reopens; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Gloucester's Toad Hall celebrates 45 years; new Brooklyn store to open May 1; Hartford store moves; London store for Afro-Caribbean authors may close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-21 00:00:00 UTC ]
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A sinister world rises from the soothing, if mischievous, voice of Adam Curtis: politicians and financiers have created alternate realities that prey on our fears while Facebook and other cyberspace distractions toy with our vanities with promises of escape and virtual redemption. At a time when... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-17 00:00:00 UTC ]
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Buffalo's Talking Leaves to Close One Location; WORD KIDS bookstore to open in Brooklyn, Wild Detectives Facebook clickbait depicts classic novels; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Melanie Chang has been named v-p, children’s marketing and publicity at Abrams and Steve Tager, whose role as chief marketing officer had included oversight of the children's group's marketing and publicity functions, will focus on Abrams' adult imprints. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Blackwell’s has done a “significant” deal with libraries metadata supplier BDS, with BDS set to provide its core bibliographic and extended data. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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