Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Facebook has hired former NBC and CNN anchor Campbell Brown to help with its ties to news outlets, which has been a point of friction. Brown will be the Menlo Park company’s head of news partnerships, she wrote in a Facebook post on Friday. “I will be working directly with our partners to help... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-01-07 00:00:00 UTC ]
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Amazon ups its sales tax collection to 36 states and the District of Columbia; new owners for store in Rhode Island and Wisconsin; a long-time Maine bookstore to close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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An iconic Tennessee bookstore prepares to close its doors; a New York and an Indiana bookstore mark major milestones; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
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Romance ebook distributor is proposing to slash writers’ royalties after falling victim to downturn in digital reading marketOne of the biggest genre ebook distributors in the US has closed suddenly, leaving thousands of authors in the UK and US out of pocket. AllRomance.com and its sister... Continue reading at The Guardian
[ The Guardian | 2017-01-04 00:00:00 UTC ]
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A new bookstore opens in North Carolina; a Connecticut bookstore adds podcasts; one of the country’s smallest bookstores goes on the market; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-03 00:00:00 UTC ]
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Among the most-read news stories on our website were our coverage of the increase in bookstore sales in the first six months of 2016 and stories related to book discoverability. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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A bookstore opens in a country store in Massachusetts; an indie returns to Missouri; new stores prep for opening in New Jersey and Oklahoma early next year; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-21 00:00:00 UTC ]
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Publishers’ first messenger bots primarily served to send out the day’s news, but some are branching out. BuzzFeed and Time Inc. have both launched holiday gift guide bots on Facebook Messenger. For Time Inc., it's a way to see if there's an appetite for its vast library of lifestyle content on... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Houston gets a Latino bookstore; a Canadian bookseller chooses an unlikely spot for expansion; a Brooklyn bookseller gets ready to party at its newly opened second store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-19 00:00:00 UTC ]
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Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
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A New York bookstore opens its second stationery store; a Connecticut bookstore looks for new members via GoFundMe; B&N closes a Florida store; and more Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Facebook's going to need all the help it can get to combat fake news. With that in mind, the company is enlisting users to fight the good fight, revealing a five-part plan to cleanse its platform of faux publishers that make money off click-bait headlines that contain blatant untruths. The... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Hodder & Stoughton imprint Coronet has acquired a book telling the story of women in Westminster authored by Sky News presenter Sophy Ridge, formerly senior political correspondent for the channel. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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Report finds that newsbrands generated £4.8bn revenue, supported 87,500 jobs and invested £97m in digital services while holding power to accountThe news publishing industry contributed £5.3bn to the UK economy in 2015, according to a Deloitte report commissioned by the News Media Association... Continue reading at The Guardian
[ The Guardian | 2016-12-14 00:00:00 UTC ]
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Fake news doesn't just get airplay on Facebook. Ads for such bogus stories have wound up in unexpected places, including The New York Times and Los Angeles Times. Even big publishers like them are limited in their ability to completely wipe out such ads. “It really exposes the inherent flaw of... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Report in the Australian says property portal is buying ad space on pornographic and illegal download websites to inflate its audience figuresFairfax Media has accused News Corp of gutter journalism after the Australian claimed the company placed advertising for its property portal Domain on... Continue reading at The Guardian
[ The Guardian | 2016-12-12 00:00:00 UTC ]
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Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
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A downtown bookstore opens in New York; a bookstore reopens in Canada; booksellers turning to bookselling as a second career help revitalize the business; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-12 00:00:00 UTC ]
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The Pittsburgh revival continues with a new kiosk at the airport; a discount bookseller opens in Massachusetts; a Virginia bookseller tests a new location; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Facebook may have said that it's stepping up its fight against fake news in the past few weeks, but there are signs that it might have had a way to tackle this problem sooner. A recently published USPTO filing from 2015 reveals that Facebook has app... Continue reading at Engadget
[ Engadget | 2016-12-08 00:00:00 UTC ]
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