Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Ralph Nader is trying his hand at bookselling; B&N is prepping its next concept store in Texas; a Boise bookstore is celebrating its 10th birthday; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Lenovo's new Yoga Book will be a sleek folding laptop with stunning secrets inside.Opening up the device reveals a big surprise: It has no hard keyboard. The keyboard area instead has a versatile touch panel that turns into a smartphone-like virtual keyboard, a draw pad, or a digital notepad.The... Continue reading at PC World
[ PC World | 2016-09-01 00:00:00 UTC ]
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New stores open their doors in Illinois and Ontario, Canada; stores in Maryland and California prep for relocation celebrations; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-31 00:00:00 UTC ]
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New stores open in Texas and Minnesota; established stores celebrate their first 40 years in Vermont and California; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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Author of Black Rock White City, which has won Australia’s premier literary prize, says he feels a bit of sunlight after many years of absolute obscurity Two years ago, Melbourne’s AS Patric couldn’t even get a rejection slip for his book, Black Rock White City. Not one of the big Australian... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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A bookstore pops up in Arkansas; new stores prep top open in Pennsylvania and Minnesota; a B&N on Long Island could get a reprieve; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-25 00:00:00 UTC ]
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A Georgia bookstore preps for its grand opening; a Cleveland bookstore launches a magazine and adds record shop; a South Carolina bookseller celebrates his 50th year on the job; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-23 00:00:00 UTC ]
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Amazon moves into Madison, Wis.; a Vermont bookshop expands; stores in Massachusetts and Minnesota prep to open; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-22 00:00:00 UTC ]
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An iconic gay bookstore in Canada changes hands; a North Carolina store readies a new toddler section; a Vermont store is feted for its support of reading; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
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Indies land in Ohio and North Carolina; Amazon unveils new pickup location in the Windy City; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-16 00:00:00 UTC ]
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Amazon adds sales tax in one more state; used book sales rebound in one city; Texas bookstore offers dedicated shopping day for vets; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-15 00:00:00 UTC ]
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Little Misses Fabulous and Sparkle and Misters Marvellous and Adventure to be added to the late Roger Hargreaves’s series of children’s books The Mr Men are joining the 21st century with the introduction of a handful of new characters to join the primary-coloured ranks of Mr Happy, Mr Bump and... Continue reading at The Guardian
[ The Guardian | 2016-08-12 00:00:00 UTC ]
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A bookstore/mini-mall preps to open in Illinois; an indie chain ups its electronic game; B&N adds to its campus portfolio; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Stores in Pennsylvania and Washington experience growth spurts; new owners prep for the reopening of a long-time Canadian bookstore; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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A New York campus preps for a downtown bookstore; a collegiate-themed restaurant and bookstore in Pennsylvania merge; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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The Bronx gets closer to having a winning store; customers petition to keep a bookstore landmark in D.C.; stores open in New Jersey and Arkansans; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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A calligrapher tries her hand at bookselling; a bookseller preps to run her town; two U.S. cities land on a list of the most bookstore-heavy places in the world; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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