Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Indigo unveils its first concept store in Toronto; an indie author preps his store opening in Texas; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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North Carolina and Illinois add new bookstores; a Silicon Valley store is singled out for its tech prowess; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-25 00:00:00 UTC ]
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A New Hampshire store preps to move; two college stores in Florida are merging; and an Arizona shop temporarily shuts its doors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-23 00:00:00 UTC ]
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Goodreads offers daily discounts and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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A California couple puts their store on the market; two Montana writers mark the fifth anniversary of their used bookstore; and the University of North Carolina begins the privatization process at its school store. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to... Continue reading at AdWeek
[ AdWeek | 2016-05-17 00:00:00 UTC ]
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Two long-time New England bookstores change hands; a Seattle store opens its newest location; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Greenlight Bookstore’s customers green light second location with six-figures in loans. Elsewhere in Brooklyn, a feminist collective combines bookselling with washing clothes. And the country’s oldest LGBT bookstore awarded money to upgrade web experience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-16 00:00:00 UTC ]
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London-based independent Elliott & Thompson is publishing Worth Dying For: The Power and Politics of Flags by Tim Marshall, former diplomatic editor of Sky News. Continue reading at The Bookseller
[ The Bookseller | 2016-05-14 00:00:00 UTC ]
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Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days. The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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To lure more users and advertising dollars, Facebook has increasingly assumed the role of a news organization by curating and publishing articles -- and to great effect. Four in 10 U.S. adults now get their news from the social media giant. But with recent accusations that Facebook suppressed... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-11 00:00:00 UTC ]
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A husband-and-wife duo preps to open a new bookstore in Washington state; NYC's Book Culture cozies up to the NYRB; Rainy Day Books goes Scottish; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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A new store opens in Wyoming; a store will expand in Pennsylvania; and a B&N captures customers because of a bomb threat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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New bookstores are coming to Montana and Florida; a California store moves online; and a Pennsylvania shop becomes a community gathering place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-04 00:00:00 UTC ]
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A new bookstore's opening in Connecticut; a store will change hands in Indiana; and bookstores in New Orleans are celebrating IBD a week after the rest of the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
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New children's bookstore to open in California. Amazon expands pickup locations, on campus and off. And a Massachusetts bookstore faces protestors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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In religion and spirituality publishing news today: a lawsuit issued by Scientology leader David Miscavige against a U.K. publisher, an appeal against censoring children’s books, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
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A poetry bookshop begins changing hands, while a new store gets ready to open in Massachusetts. B&N to open in downtown Hartford in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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A Queens bookstore gets one step closer to opening; a Virginia Books-A-Million preps its new location; and a Canadian indie is planning a big birthday celebration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-25 00:00:00 UTC ]
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Constantine leaving Authors Guild and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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