Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Today’s headlines include a list of three spiritually-themed books to check out, a nun’s memoir recounting rape and abuse at the hands of a priest, and a Q&A with Christy Beam, the author of ‘Miracles From Heaven.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-23 00:00:00 UTC ]
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Booksellers should have the power to price books themselves, as removing the r.r.p. gives retailers more flexibility, Irish booksellers have testified. Continue reading at The Bookseller
[ The Bookseller | 2016-03-21 00:00:00 UTC ]
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Europe gets its first POD bookstore; a San Francisco store branches out; and a Chinese bookstore tries to satisfy the needs of its country’s large population. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-21 00:00:00 UTC ]
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Books Inc. is PW Bookstore Of the Year, Solomon best rep and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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A bookstore/art gallery reopens in Manhattan; a Boston stores tests a digital audio download app; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-17 00:00:00 UTC ]
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HarperCollins has launched an internal careers website which gives News Corp employees the ability to apply for jobs across HarperCollins UK, News UK, and Dow Jones. Continue reading at The Bookseller
[ The Bookseller | 2016-03-17 00:00:00 UTC ]
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A Tennessee bookstore starts rolling, New Jersey indies make a comeback, and voting begins on a tournament of matches think Margaritaville v. Funkytown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
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Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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An indie prepares to re-open in Pittsburgh; a college store in New England announces plan to go corporate; and a Long Island bookstore gets a new café. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-14 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Amazon preps its first Georgia Tech pickup; a new indie is coming to Chicagoland; and a feminist bookstore is set to open in Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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Today’s news from the religion and spirituality publishing world includes the death of author Jerry Bridges, a Curious George book about Ramadan, and a list of Buddhist titles to help readers gain enlightenment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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Jonathan Cape is publishing BRIT(ish): Getting Under the Skin of Britain’s Race Problem by Afua Hirsch, social affairs editor for Sky News. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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First romance-only bookstore opens; BAM continues to grow its used bookstores; and Amazon adds to its campus pickup locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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The raucous Republican primary debate gave Fox News its second largest audience ever on Thursday. Nielsen data show an average of 16.9 million viewers tuned into the 11th meeting of the contenders for the 2016 Republican presidential nomination held at the Fox Theatre in Detroit. Only the first... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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Amazon is adding its first campus pick-up location; Harvard is experimenting with an indie bookstore; NYC is about to get two new indies; and East Hampton's local bookstore is changing hands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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‘Amazon demonstrated dazzling marketplace power,’ writes Mike Shatzkin, in what he presents as a new narrative on relations between the retailer and the Big Five. ‘Agency in 2010 Was a Strategy; By 2015 a Surrender’ By Porter Anderson, Editor-in-Chief | @Porter_Anderson n an interesting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
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More magazine, which began publishing in 1997 and billed itself as "the magazine for women of style and substance," is shutting down, publisher Meredith Corp. announced Thursday. In a statement, the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-02-26 00:00:00 UTC ]
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BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday,... Continue reading at AdWeek
[ AdWeek | 2016-02-26 00:00:00 UTC ]
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Today’s religion and spirituality news roundup includes a new book from Christian publishers on Queen Elizabeth’s faith and details about a self-help book with “spiritual tools” by Gillian Anderson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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