Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek
[ AdWeek | 2016-02-24 00:00:00 UTC ]
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BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek
[ AdWeek | 2016-02-23 00:00:00 UTC ]
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Wasserman named Heyday publisher and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Facebook first announced its so-called Instant Articles last May, serving up news articles quickly for mobile consumption. However, the list of publishers was super limited, but that's about to change. Starting in April, the social network will open... Continue reading at Engadget
[ Engadget | 2016-02-18 00:00:00 UTC ]
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Publisher says US-focused site Heat Street will have no ‘safe spaces’Former Tory MP Louise Mensch is to launch a centre-right website for Rupert Murdoch’s News Corp.Mensch tweeted that under her leadership the libertarian website, Heat Street, will be a place where “disagreement will be... Continue reading at The Guardian
[ The Guardian | 2016-02-16 00:00:00 UTC ]
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After eight-year slump, 2015 bookstore sales rise and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-12 00:00:00 UTC ]
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Romance author Nicholas Sparks’ lifetime of faith, a book intended for the "spiritual but not religious," and how to use books during Lent are some of the news items creating a buzz today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-10 00:00:00 UTC ]
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Shares of News Corp., controlled by billionaire Rupert Murdoch, had a record decline after the publisher of the Wall Street Journal and New York Post reported fiscal second-quarter profit that missed analysts' estimates.Earnings, excluding some items, were 20 cents a share in the period ended... Continue reading at Advertising Age
[ Advertising Age | 2016-02-06 00:00:00 UTC ]
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Palazzo Editions, founded by Colin and Pamela Webb and based in Bath, has been acquired by a management buy-in team led by former Constable & Robinson finance director Jon Rippon. Continue reading at The Bookseller
[ The Bookseller | 2016-02-02 00:00:00 UTC ]
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Facebook knows everything about you, from who your friends and family are to what you like and where you’ve been. It even knows the posts you draft but never publish. Combine all that information with the power of the like button, which signals to Facebook that a post should be shared more... Continue reading at PC World
[ PC World | 2016-02-02 00:00:00 UTC ]
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Digital First Media, the owner of the Los Angeles Daily News, has indicated interest in bidding for the Orange County Register and other assets of bankrupt publishing company Freedom Communications. That move could set up a three-way bidding war for the Register among Digital First, Freedom... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-02 00:00:00 UTC ]
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Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si Chen explained that the Menlo Park, Calif.-based company's traditional ways of determining what shows up in feeds—likes,... Continue reading at AdWeek
[ AdWeek | 2016-02-02 00:00:00 UTC ]
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Late last week, The Guardian published an interview with a survivor of Obama's first drone strike, which occurred in tribal Pakistan on his third day as president. It detailed the impact the attack had and raised concerns over the civilian damage the... Continue reading at Engadget
[ Engadget | 2016-01-30 00:00:00 UTC ]
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Amazon’s 2015 revenue tops $100 billion and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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Cambridge University Press is cutting 45 editorial and production roles out of its English Language Teaching division in Cambridge, asking staff to move to "other Press publishing centres outside the UK". Continue reading at The Bookseller
[ The Bookseller | 2016-01-28 00:00:00 UTC ]
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The kids who helped Pope Francis write a children’s book and a book of spiritual songs owned by the judge of the Salem Witch Trials are among the most-talked about news items in religion and spirituality publishing today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-27 00:00:00 UTC ]
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The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
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43 percent of UK consumers expect drones to be the most influential technology in 2016, according to IEEE’s annual survey, with smart phones (38 percent) and 3D printing (31 percent) close behind. The online survey, conducted in November 2015, questioned over two thousand adults to find out what... Continue reading at Betanews
[ Betanews | 2016-01-21 00:00:00 UTC ]
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Election years are always good news for publishers. Not only does reader interest spike (particularly when polarizing candidates are ahead), but advertiser interest is also at its peak, as more campaign managers look for new ways to influence voters. Traffic to the top politics sites has... Continue reading at Digiday
[ Digiday | 2016-01-21 00:00:00 UTC ]
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A firestorm over a banned book about an Israeli-Arab love story, Pope Francis’s new book on mercy, and a reading list of books by Muslim authors are some of the hottest topics in religion publishing today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-13 00:00:00 UTC ]
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