Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small medium business partnerships team], and we’ve seen Facebook do as well. Basically, when you have a new format or new ad product, you can’t just expect people to start using it. You have to offer training and accreditation and help. So the Social Storytelling program is very much a training program. We’re basically taking the training and education programs that we have for all new BuzzFeed hires, whether they’re on the business side or product side or creative side, and offering them up to agencies so they can understand how to use our dashboard and publishing system to create content that’s really good for young people and native to the Web. Your editorial side is completely separate from the group who works on sponsored posts, right? Yeah, we've been very rigorous about this. There’s a team of about 25 people that work on creative who are totally separate from the team of 90 people that does reporting. When I got here three years, we were 15 people, and we just crossed 300 people, not including interns. You also partnered with CNN to produce co-branded news videos earlier this summer. Do you think that BuzzFeed videos can achieve the same vitality as your lists and other... Continue reading at 'AdWeek'
[ AdWeek | 2013-08-30 00:00:00 UTC ]
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Memorial for Minneapolis bookseller set; Tucson, a thriving book town; Bangor children's bookseller moves on; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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Alec Baldwin, Meryl Streep, and Lena Dunham are only a few of the boldface names who were recently in the booth for audiobook recordings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-10 00:00:00 UTC ]
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ABA to provide low-cost e-commerce platform; a feminist bookstore opens in Montreal; a Providence store faces a forced move; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-09 00:00:00 UTC ]
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A Michigan indie takes on Facebook; Cleveland booksellers honor Women's History Month; three booksellers win book fair scholarships; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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“When you ask five questions, Facebook has the answer to none of them,” said one publishing exec. “The initiative appears to be set up by amateurs." The post German publishers are skipping Facebook’s fake-news initiative appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-06 00:00:00 UTC ]
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Dedham, Mass., bookseller vows to fight Amazon; ABA adds diversity programming to spring agenda; LA's Fashion Bookstore to close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-02 00:00:00 UTC ]
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Inside the new Pittsburgh store selling over 8,000 titles; a "global bookstore" goes online in the Middle East; Bucharest's only English-language bookstore to close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-28 00:00:00 UTC ]
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News UK's chief commercial director, Dominic Carter, believes there is threat and opportunity in equal measure from the Facebook-Google duopoly for publishers. The post News Corp sales exec on the duopoly: ‘That threat is not going away’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-27 00:00:00 UTC ]
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The downloadable audio site for indie bookstores, Libro.fm, sets opening date; a new Georgia bookstore will sell books by the pound; a Nevada shop announces plans to close; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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Media outlets published video of cyclist responding to catcallers without checking its authenticity. The race for clicks is undermining claims people should trust the newsEven as the media continues to take Facebook to task over its fake news problem, many parts of the news business are doing... Continue reading at The Guardian
[ The Guardian | 2017-02-22 00:00:00 UTC ]
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Kobo launches subscription service for Dutch ebooks; Emma Straub's bookstore readies for business; Booksellers at Laurelwood closes; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-21 00:00:00 UTC ]
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British publishers including The Telegraph and the Guardian are turning to Yahoo to help boost international audience growth. The post Yahoo is courting UK publishers to feed its news feed appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-20 00:00:00 UTC ]
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ABA announces board candidates and diversity task force; Samuel French Bookstore in London to close; Word After Word opens in California; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-16 00:00:00 UTC ]
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Bookshop Santa Cruz hosts a marathon '1984' reading; Duluth gets a new indie store; Mesa Bookstore finds new owners; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-13 00:00:00 UTC ]
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Harvard Bookstore chides Kellyanne Conway; HC promoting indies on Facebook; Boston's Trident encourages activism; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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News site Attn, which gets 400 million views per month on Facebook, is investing in Facebook Live -- and outsourcing some of that content to external parties. To cover two protests in January, Attn recruited protesters on-site to provide a live feed for its Facebook page. Attn also live streamed... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
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As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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