Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly to social platforms like Snapchat and Facebook. This inevitably led to questions about how to measure a "content view" and what that means compared to more traditional web audience measurements, such as page views and unique visitors.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-02-19 00:00:00 UTC ]
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Kay Featherstone and Kate Allinson's Pinch of Nom (Bluebird) has sold one million copies to date, with last week's 7,067 copies sold pushing it into seven figures through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2019-11-05 13:55:45 UTC ]
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The Booksellers Association has named Abi Elphinstone’s “captivating” story The Snow Dragon as its book of the month for November. Continue reading at The Bookseller
[ The Bookseller | 2019-11-01 01:30:17 UTC ]
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Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday
[ Digiday | 2019-10-24 04:00:05 UTC ]
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Print sales of The Tattooist of Auschwitz by Heather Morris have surpassed the one million mark in the UK, nearly two years after publication. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 19:47:14 UTC ]
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Beano has launched a new book subscription service for children offering newly published books across a wide range of authors and genres. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 16:43:46 UTC ]
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Like they did with Snapchat in previous years, publishers are still figuring out what works and what doesn't on this latest hot new app. The post What publishers like BuzzFeed, Hearst and Vice are learning from being on TikTok appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-23 04:01:04 UTC ]
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Members of several Canadian families who lost loved ones in the Ethiopian Airlines crash last March landed at Toronto’s Pearson International Airport Tuesday morning along with seven caskets carrying the remains of their relatives. Continue reading at CBC
[ CBC | 2019-10-22 17:42:52 UTC ]
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Fairfax restaurant software startup MarginEdge Co. has raised $5 million in fresh funding, the company announced Tuesday. The round was led by Osage Venture Partners with participation from New York-based In Good Company Hospitality. It brings its total funding since MarginEdge's founding in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-22 12:00:00 UTC ]
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The new book by the Pulitzer Prize-winning author is part travelogue and part art criticism, a reflection on the power of art to affect us deeply. Continue reading at The New York Times
[ The New York Times | 2019-10-22 09:00:11 UTC ]
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Refinitiv, a risk and financial data provider that was once part of Thomson Reuters, is set to lay off more than 100 employees at its Eagan facility. The London-based company will terminate primarily IT-related positions starting in December 2019, according to a filing with Minnesota's... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-17 17:52:04 UTC ]
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A pair of friends crowdfunding to build the “best non-fiction book club in the world” have surged past their £100,000 target. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 18:14:15 UTC ]
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The award-winning author of ‘Her Body and Other Parties’ on writing fiction for today, the tyranny of genre, and reading outside of our comfort zones. The post We’re in a Rough Place in History Right Now: The Millions Interviews Carmen Maria Machado appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-10-08 16:00:06 UTC ]
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The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
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Mills & Boon is partnering with Asda for Breast Cancer Awareness Month in October to raise funds and awareness for breast cancer campaign, Tickled Pink, for the second year in a row. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 22:33:50 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 19:51:02 UTC ]
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Ebury imprint Vermilion has clinched the debut of psychologist Dr Pippa Grange, who has been credited with helping to transform the England team in the 2018 World Cup. Continue reading at The Bookseller
[ The Bookseller | 2019-10-01 00:56:29 UTC ]
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The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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