Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly to social platforms like Snapchat and Facebook. This inevitably led to questions about how to measure a "content view" and what that means compared to more traditional web audience measurements, such as page views and unique visitors.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2016-02-19 00:00:00 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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The American Library Association has received a petition signed by 100,000 people protesting its support for Drag Queen Story Hour, a movement of queer-affirming storytelling events at libraries, bookstores, schools, and other venues around the country. LifeSiteNews, a right-wing website owned... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-07 17:00:08 UTC ]
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Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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Enter to win a $100 gift card to spend at The Ripped Bodice, the only romance-exclusive bookstore in the United States! Continue reading at Book Riot
[ Book Riot | 2019-08-01 10:31:56 UTC ]
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By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-31 04:01:04 UTC ]
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Future plc has acquired Washington, D.C.-based online B2B publisher SmartBrief, the latest move in a string of purchases aimed at expanding the London-based media giant's presence in the U.S. Expected to close on Wednesday, the agreement involves an initial purchase price of $45 million—funded... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-30 16:09:27 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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YouTube star and professor Antonio Padilla’s debut on extraordinary numbers has gone to Allen Lane in a "significant" seven hour pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 02:40:55 UTC ]
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Delia Owens’s 'Where the Crawdads Sing' is the feel-good publishing story of the year. This is how it got there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Revenue at Hachette Book Group fell 1.5% in the first half of 2019 compared to a year ago, but profits were up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Penguin Random House has revealed its gender pay gap figures nine months early with a largely unchanged balance sheet but with a new initiative which sees all new parents at the company given the opportunity to take 12 months off from next year. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 23:00:06 UTC ]
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The former MP is suing the publisher over an article and social media posts outlining misconduct allegations she labelled ‘slut-shaming’Emma Husar and Buzzfeed are “very close” to settling the former federal MP’s defamation case against the online publisher which she claims portrayed her as “a... Continue reading at The Guardian
[ The Guardian | 2019-07-19 03:16:17 UTC ]
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#BookstoresAgainstBorders, the book world's fundraising campaign for an organization that assists immigrants to the U.S. who have been incarcerated at the border, has raised more than $100,000 in about two weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-17 04:00:00 UTC ]
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Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-11 04:01:02 UTC ]
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Are McCulley’s stories great prose? No, but they make for fun summertime reading. Continue reading at The Washington Post
[ The Washington Post | 2019-07-10 20:00:00 UTC ]
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For the most part, publishing industry stocks have fallen out of favor with investors, and that look likely to change anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Less than three years after its acquisition by private equity firm Genesis Park, Texas Monthly is changing hands once again. The Austin-based regional magazine confirmed Tuesday that it's being purchased by billionaire oil heiress Randa Duncan Williams in a deal expected to close on June 30.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-25 20:55:25 UTC ]
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