Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check Google's and every other publisher's math.Deep-pocketed brands such as Kellogg are pulling back budgets from major publishers, including Google-owned YouTube and Facebook, that won't let brands bring in third-party viewability companies to verify how many people may have actually seen their ads.Ad viewability has become a chief concern for many marketers as they realize that many of the ads they're buying online never even had a chance to be seen. In December 2014 Google said that 56% of the web's banner ads are never seen. Evidence like that has led companies like GroupM and Unilever to demand that publishers only charge them for ads that had a 100% chance of being seen. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
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Assistance on licensing, printing permits, ISBNs for new titles, trade inquiries, and more are available now to publishers in the UAE at a centralized resource hub located at Sharjah Publishing City. The post At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-08 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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Netflix acquires comic book publisher Millarworld. Barnes & Noble Education adds positions in Brazil, France, Mexico with Student Brands. The post Acquisitions: Netflix Buys Millarworld; Barnes & Noble Education Buys Student Brands appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-08 00:00:00 UTC ]
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For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
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As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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Five more publishers, including the remaining Big Five publishers, have now joined as plaintiffs to help defend against the state’s bid to lift the block on appeal on Iowa's book banning law, SF 496. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Audio shared with the New York Times appears to record executives discussing purchase of the US books giant to feed into its large language modelsStaff at technology company Meta discussed buying publishing house Simon & Schuster last year in order to procure books to train the company’s... Continue reading at The Guardian
[ The Guardian | 2024-04-09 15:36:14 UTC ]
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After a deal to sell Regnery Publishing appeared to be dead in November, Salem Media Group has signed an agreement sell the conservative publisher to Skyhorse Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-22 05:00:00 UTC ]
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It’s the middle of November, which means that, for many of us, the days are a not-quite-enviable blend of colder and shorter (why we still use Daylight Savings Time is a mystery I’ll save for elsewhere). But never fear, there’s a bit of brightness ahead: a whole slew of exciting new books to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-14 10:00:13 UTC ]
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Attorneys for a group of booksellers and publishing industry associations argue that a district court in Texas correctly enjoined HB 900, and that the injunction should be allowed to stand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Capen Publishing Company has acquired the Favorite Recipes Press, Quail Ridge Press, Beckon Books, Blue Sneaker Press, Greenwich Publishing, and Historic Hospitality Books imprints from Southwestern Family of Companies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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