Bonnier Partners with Wibbitz to Produce Video Content

The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-14 00:00:00 UTC ]

Other Publishing stories related to: 'Bonnier Partners with Wibbitz to Produce Video Content'

How Dynamic Is Your Publishing? A Cloudy Moment in Content Management

'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #content management

BBC producer's The Elephant Thief to Chicken House

Chicken House has acquired a debut novel, The Elephant Thief, by Jane Kerr following a three-way auction. Continue reading at The Bookseller

[ The Bookseller | 2016-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc producer #chicken house

Orchard and Monsoon partner on Rosie Banks campaign

Orchard Books has partnered with high street clothing retailer Monsoon for the launch of Rosie Banks’ new children’s series Secret Princesses. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orchard books

Publishers’ Facebook videos are shared 7 times more than links

Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video posts #facebook videos

Viral video: Star Trek Beyond and Game of Thrones meets Family Guy

Laughing Star Wars Chewbacca mask lady drives James Corden to work, Simpsons actor has a treat for graduates and a very happy wolfGame of Thrones fans who enjoy the cutting jibes and razor-sharp wit of Tyrion Lannister will love our Family Guy parody featuring Stewie Griffin as the Peter... Continue reading at The Guardian

[ The Guardian | 2016-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family guy

Bonnier creates Australian publishing division

Bonnier Publishing has created Bonnier Publishing Australia in a bid to expand further into the Australian and New Zealand markets. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing #zealand markets

The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday

[ Digiday | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content studio #video content #derek jeter #social platforms #broader strategy #grow audience

Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint

4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #sponsored content #drive subscriptions

Mark Zuckerberg says many conservatives don't trust Facebook to show 'content without a political bias'

As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content distributor #mark zuckerberg #news publisher #story curator

In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #audience network

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single brand #great addition #pre-roll ads #$250 million #publisher websites #original version

When you buy digital content on Amazon or iTunes, you don't exactly own it

Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #significant differences

Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #interactive video #executive producer

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve made #deputy editor #paying dividends #year earlier

Hachette and Kadokawa Partner on Manga and Graphic Novels

We take a look inside the manga and graphic novel imprint Yen Press, a partnership between Hachette and Kadokawa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels

Publishers partner with CrimeFest for mass book giveaway

Crime fiction convention CrimeFest has teamed up with publishers, including Headline, Head of Zeus and Orion, as well as authors and libraries, to give away 1,000 crime novels for free ahead of the crime fiction festival. Continue reading at The Bookseller

[ The Bookseller | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers partner

Bonnier appoints DK's Shepherd as Igloo c.e.o.

Bonnier Publishing has appointed Dan Shepherd, currently global sales and marketing director at DK Worldwide, as c.e.o. of Igloo Books Group. Continue reading at The Bookseller

[ The Bookseller | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing #global sales #marketing director

Call of Duty maker Activision to use Facebook live video to push e-sports

World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian

[ The Guardian | 2016-05-12 00:00:00 UTC ]
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