Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. The post Making Digital Proofreading Easier for Illustrated Books, Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
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For all of the innovative new digital products aimed at consumers, digital has continued to revolutionize the behind-the-scenes work of publishers. But editorial staff will tell you that they could use a little more help. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Taylor & Francis Group has appointed Leon Heward-Mills as global publishing director, journals, taking on a leadership role for the worldwide editorial team. Heward-Mills joins Taylor & Francis from Society of Endocrinology, where he was chief executive and m.d. of its commercial... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller
[ The Bookseller | 2015-04-03 00:00:00 UTC ]
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France's Syndicat National de l’Edition (SNE) has launched a social media campaign to encourage readers to support the fight for a lower VAT on ebooks. The post #ThatIsNotABook: How to Campaign to Lower European Ebook VAT appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
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By Ron Matejko A fter speaking to numerous professionals within various segments of the publishing industry, there's a clear consensus about the key trend for digital magazines in 2015 and it can be summed up in... Continue reading at Publishing Executive
[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
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The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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Creators of the Clean Reader app will no longer sell books after receiving complaints from authors that their works were being altered without permission. The post UK Authors Force Clean Reader App to Stop Some Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-30 00:00:00 UTC ]
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At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday
[ Digiday | 2015-03-30 00:00:00 UTC ]
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Bloomsbury has signed Meg Rosoff's first novel for adults, a romantic comedy set in New York. Helen Garnons-Williams, publishing director for fiction, acquired UK and Commonwealth rights, excluding Canada, at auction from Catherine Clarke at Felicity Bryan Associates. Duck Zoo tells the story... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Imagine for a moment that libraries were for-profit enterprises. The good news: you know your core customer: readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Book printers Clays is purchasing multiple HP Inkjet Web Presses in preparation for the next stage in its digital production print strategy for the UK book market. Clays will begin installation of its first HP Inkjet Web Press in April. Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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The cherished French children’s book author and editor of hundreds of books Grégoire Solotareff offers his tips for creating books fore very young readers. The post Keys to Writing Books for Very Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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The Leadership for Libraries task force is backed by £250,000 funding from the Department for Culture, Media and Sport, will look for more funding from trusts and foundations, and hopes to appoint a "brilliant" chief executive in addition to chair Paul Blantern, William Sieghart has revealed. Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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Bloomsbury has acquired a first book by engineer Roma Agrawal following an auction. Agrawal is a prize-winning engineer who began working on the Shard, western Europe's tallest building, aged just 23. Commissioning editor Natalie Bellos signed world rights to Building Storeys from Patrick... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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