Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

Other Publishing stories related to: 'Bloomsbury Targeting Digital Readers In New Global Campaign'

No, we haven’t banned books on pigs – but sensitivity is key in global publishing | Jane Harley

At Oxford University Press we have to balance children’s cultural and learning needs, while retaining some healthy common senseGiven that our editorial guidelines that reference pigs and pork have been in place for as long as I can remember, little did I imagine that they would attract... Continue reading at The Guardian

[ The Guardian | 2015-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books #positive impact #real difference

Digital publishers turn to cartoons to cover the news

The future of digital publishing is increasingly borrowing from the long history of newspapers' political cartoons. The post Digital publishers turn to cartoons to cover the news appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news appeared #digital publishing #long history

Doha International Book Fair Gives Qatari Readers Hope

Though the Doha International Book Fair opened under the cloud of the killings in France, it proved interest in reading is growing in the oil rich country. The post Doha International Book Fair Gives Qatari Readers Hope appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-13 00:00:00 UTC ]
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Time Inc. Tries Out New Digital Strategy with Curated DIY Site

Time Inc., the nation's largest magazine publisher, introduced a new website on Monday that collects articles about do-it-yourself projects and home decor from its magazines and several dozen partner websites, including Apartment Therapy.The new site, called "The Snug," is aimed at millennials... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital strategy #deliver content #evelyn webster #exec vp

Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fresh air #legacy publishers #native advertising #editorial content

Global Ebook Retailers Race to Beat Amazon into Latin America

Global Spanish-language ebook retailers are racing to capture Latin American readers and bolster ebook sales before Amazon makes a big push into the region. The post Global Ebook Retailers Race to Beat Amazon into Latin America appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beat amazon #latin america #amazon makes #big push

Bloomsbury signs first novel from Rothschild

Bloomsbury has a first novel from writer and filmmaker Hannah Rothschild, author of biography The Baroness (Virago). The Improbability of Love will be published by Bloomsbury on 21st May this year. Editor-in-chief Alexandra Pringle signed UK and Commonwealth rights in the deal with Sarah... Continue reading at The Bookseller

[ The Bookseller | 2015-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury signs #sarah chalfant #wylie agency #young woman #lost masterpiece

Apple, Google and Facebook lend support and money to Je Suis Charlie campaign

12 people died in an attack on satirical French magazine, Charlie Hebdo on Wednesday. At time of writing, the situation in France is still unfolding, and technology companies have been quick to show their sympathy for the victims whilst voicing support for freedom of speech. Google has donated... Continue reading at Betanews

[ Betanews | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie hebdo #technology companies #print run #financial support

Coming in 2015: reality check for VC-engorged digital media

Bleacher Report founder Bryan Goldberg writes that the major digital publishing narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize. The post Coming in 2015: reality check for VC-engorged digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post coming #reality check #publishers thrive

‘The Fault in Our Stars’ Tops Print And Digital

Led by John Green’s The Fault in Our Stars, the top of the 2014 print bestseller list was dominated by children’s and young adult titles that sold more than one million copies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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Do readers of ebooks sacrifice a sense of 'place' within a text?

A few studies suggest that reading on screens instead of pages may impair comprehension because readers lose a sense of place in a text. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-12-24 00:00:00 UTC ]
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Bloomsbury buys Osprey

Bloomsbury has acquired Osprey Publishing Ltd from private equity company Alcuin Capital Partners for £4.6m. Bloomsbury paid £3.2m in cash, and issued shares to the value of £1.4m to make the purchase, and will situate the business within Bloomsbury’s Special Interest Publishing, a part of the... Continue reading at The Bookseller

[ The Bookseller | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult division #osprey group #custom publishing

‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online retailer

Amazon Anonymous campaigners hand-deliver giant Christmas card to online retailer’s UK headquarters and call for company to pay workers a living wageDisenchanted shoppers have taken over £5m worth of business away from Amazon this Christmas in protest at the internet retailer’s business... Continue reading at The Guardian

[ The Guardian | 2014-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet retailer #uk headquarters #pay workers #5m worth #living wage #holiday season

E-readers 'damage sleep and health'

If you curl up under the duvet with an ebook for a bedtime read then you are damaging your sleep and maybe your health, US doctors have warned. Continue reading at BBC News

[ BBC News | 2014-12-23 00:00:00 UTC ]
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PRH Expands Donation Campaign

Penguin Random House pledging to donate up to 10,000 more books for posts and tweets using the #GiveaBook hashtag through December 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
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Bloomsbury Completes Purchase of Osprey

Bloomsbury Publishing has completed its purchase of Osprey Publishing for 4.6 million pounds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #osprey publishing #bloomsbury publishing

10 Must-See Digital Marketing Stats From the Week: Dec. 15-19

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek

[ AdWeek | 2014-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platform #video channel

Bloomsbury signs with Oyster in US

E-book subscription service Oyster has signed up Bloomsbury as its latest publisher. The US service will now offer more than 1,000 titles published by Bloomsbury in the US, including Anthony Bourdain's Kitchen Confidential, Susanna Clarke's Jonathan Strange and Mr Norrell, and Sarah J Maas'... Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury signs #latest publisher #kitchen confidential #susanna clarke #jonathan strange #mr norrell

Government must fund digital resource for libraries, says Sieghart

The Sieghart review into public libraries, to be published today (18th December), calls on central government to give local authorities the funding to create a national digital resource for libraries, with free Wi-fi as standard, and workforce training for all public libraries in England. Continue reading at The Bookseller

[ The Bookseller | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sieghart review #public libraries