Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

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Which regional daily will be the first to go digital-only?

Despite falling sales, printing still makes commercial sense for publishers I am sure that during 2015 we will witness more regional newspaper publishers giving up on print issues in favour of going digital-only.Several weeklies have made that move already, but could we be on the verge of... Continue reading at The Guardian

[ The Guardian | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falling sales #print issues


Using Solar Power for E-readers in Africa, France

Worldreader now offers solar powered charging stations for schools and libraries in Africa; France's Bookeen is developing a new light-powered eink device. The post Using Solar Power for E-readers in Africa, France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #france appeared


Why the FT is tweaking its digital paywall

The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play:... Continue reading at Digiday

[ Digiday | 2015-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising play #premium publishers #central part


Bloomsbury signs Russian tale from Michaels

Bloomsbury has signed a début novel from Sean Michaels, following the true story of Russian inventor and spy Léon Theremin, creator of the theremin.  Publishing director for fiction Helen Garnons Williams signed UK and Commonwealth rights, excluding Canada, in Us Conductors, in a deal with... Continue reading at The Bookseller

[ The Bookseller | 2015-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sean michaels #true story


Bloomsbury signs self-published DaCosta

Bloomsbury is to publish City of Fae by self-published author Pippa DaCosta on its digital imprint, Bloomsbury Spark. The ebook (£3.99) is a new adult urban fantasy about a character named Alina and what happens when the fae (fairy) high queen tries to claim London as her own. Continue reading at The Bookseller

[ The Bookseller | 2015-02-26 00:00:00 UTC ]
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ISIS burns Mosul library: Why terrorists target books

UNESCO has called the destruction of libraries and books in Mosul 'one of the most devastating acts of destruction of library collections in human history.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library collections #human history


Why the future of digital publishing is like cable TV

The future of platforms like Facebook and Twitter is like cable providers, and publishers will be like networks, publishing content directly on platforms -- and relying on the platforms, to a large extent, for monetization. Jon Steinberg, CEO of North America of Daily Mail, sees Snpachat... Continue reading at Digiday

[ Digiday | 2015-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jon steinberg #daily mail #publish directly


Dark Horse Moves Three Print Titles to New Digital Imprint

'Ghost Fleet,' 'Resurrectionists,' and 'Sundowners' will be switched to monthly digital editions before being released in print trade paperback collections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print titles #digital imprint


WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday

[ Digiday | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wsj #marketing campaigns #tough time


Bloomsbury discontinues politics list

Bloomsbury Academic is to stop signing new book projects in politics, international relations and sociology. The publisher has written to its authors in the field, saying: "We're very proud of the work we've published in these areas since 2008 but have decided to focus our publishing energies... Continue reading at The Bookseller

[ The Bookseller | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury academic #book projects #international relations #social sciences


Why Digital Natives Prefer Reading in Print. Yes, You Read That Right.

Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place.   Schembari is not a retiree who sips tea at Politics ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed books


Social media conference ahead of Digital Minds

The London Book Fair (LBF) is extending its Publishing for Digital Minds conference, with the first social media conference to focus on trends in global publishing. The virtual conference, named “Around the World in 8 Hours”, will take place throughout the day from 9 a.m. on 18th March across... Continue reading at The Bookseller

[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing #digital minds #virtual conference #18th march


Books and Browsers: Collaboration Creates New Possibilities for Digital

In January, I was invited by the Getty Foundation to participate as a library commentator at a meeting of representatives from its Online Scholarly Catalogue Initiative (OSCI). Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #getty foundation


Bloomsbury, Edward Elgar and Nosy Crow lead IPG Awards shortlists

Bloomsbury, Edward Elgar Publishing and Nosy Crow have three shortlistings each at the ninth annual Independent Publishers Guild (IPG) awards. The IPG Awards today (18th February) revealed its 12 category shortlists. The winners will be announced at a gala dinner on Thursday 5th March as part... Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow #gala dinner


This Is How You Sell Books In The Digital Age

Penguin Books unveils a clever interactive site, inspired by the iPod's clicking wheel, to accompany the release of 80 classic e-books.Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world's largest publishing house is releasing a new series of 80 books,... Continue reading at Fast Company

[ Fast Company | 2015-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell books #digital age #black classics


Why Monocle is betting big on digital radio

Monocle magazine is putting audio, accompanied by native advertising, at the heart of its digital publishing plan. The post Why Monocle is betting big on digital radio appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betting big #native advertising


Inside the Economics of Digital Comics with Todd Allen

Todd Allen has been keeping tabs on digital comics since the mid-aughts, and he's just released a ground-breaking new edition of 'The Economics of Digital Comics' that reveals a wealth of financial details rarely disclosed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital comics #todd allen


Digital Love Stories for Valentine’s Day from Africa

Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa's top writers. The post Digital Love Stories for Valentine’s Day from Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #africa appeared


GBO Delhi’s GLOBALOCAL: More “Global” in 2015

This week's GLOBALOCAL conference in New Delhi will bring international publishers side-by-side with some of the who’s who of the publishing trade in India. The post GBO Delhi’s GLOBALOCAL: More “Global” in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #globalocal conference


Student Newspaper Sex Edition Flagged as Explicit By Digital Publisher Issuu

Joining a slew of other student newspapers nationwide, The Spectrum at the University of Buffalo just released its annual sex edition. You can view it through the popular digital publishing platform Issuu — but only if you sign in first and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-11 00:00:00 UTC ]
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