Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

Other Publishing stories related to: 'Bloomsbury Targeting Digital Readers In New Global Campaign'


Introducing The Markets: Global Publishing Summit

The Frankfurt Book Fair and Publishing Perspectives are launching a new , international publishing conference called The Markets: Global Publishing Summit The post Introducing The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post introducing


News Corp confirms Rebekah Brooks is in talks on new digital business

Rupert Murdoch publisher’s former UK chief, who was cleared of phone-hacking charges last year, is unlikely to be involved with the Sun, according to sourcesRupert Murdoch’s News Corporation has confirmed that it is in talks with Rebekah Brooks, the former Sun and News of the World editor... Continue reading at The Guardian

[ The Guardian | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business #rebekah brooks #senior role #recent visit #london bridge


Ingram Adds Korea to Global Alliance

The Ingram Content Group has added another member to its Global Connect alliance, reaching an agreement with South Korea’s Korean Studies Information Co. Ltd. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south korea


LBF’s Digital Minds Emphasizes “People Over Pixels”

If one theme resonated at the London Book Fair's Digital Minds conference, it was that even in the age of digital, we need to remember we are selling books to humans. The post LBF’s Digital Minds Emphasizes “People Over Pixels” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling books


Harper lays down the gauntlet with global deal

HarperCollins president and c.e.o. Brian Murray has ramped up the publisher’s "unique global publishing programme”, announcing the acquisition of thriller writer Karin Slaughter in a four-book deal spanning world English rights and more than a dozen foreign languages.  Murray told The Bookseller... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global deal #brian murray #commercial fiction


HC Adds Four More Global Offices; Signs Slaughter

As part of its global expansion, HarperCollins has signed Karin Slaughter to a four book deal in which the publisher has acquired world English rights as well as foreign language rights in about a dozen languages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global offices #global expansion #book deal #dozen languages


Nicholls tells Digital Minds: 'Showrooming is like shoplifting'

Showrooming is just a “genteel form of shoplifting” author David Nicholls told an audience at the London Book Fair Digital Minds Conference this morning (13th April).  Giving a keynote speech at the digital event ahead of the fair's official start tomorrow (14th April), Nicholls spoke of the... Continue reading at The Bookseller

[ The Bookseller | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #genteel form #keynote speech #physical bookshops


London Book Fair 2015: Brazil’s Race to Digital

What is holding back ebooks in Brazil? PublishNews Brazil's Carlo Carrenho looks at three surmountable hurdles, and a digital book market waiting to take off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishnews brazil


London Book Fair 2015: At Digital Minds, Publishers Urged to Experiment, and Learn

The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital minds #publishers urged


London’s Literary Platform on A Half-Decade of Digital Change

The founders of the UK's Literary Platform reflect on the changes they've seen in digital publishing over the 5 years since launching their consultancy. The post London’s Literary Platform on A Half-Decade of Digital Change appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post london #literary platform #digital change #digital publishing


Digital Content Convention Launching in NYC in 2015

Stream Con NYC will take place from from October 30 to November 1 at the Jacob K. Javits Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #javits center


Penguin Young Readers Partners with Smithsonian Institution

The Smithsonian Institution and Penguin Young Readers are collaborating on a new series of narrative non-fiction books riffing on the Smithsonian experience The post Penguin Young Readers Partners with Smithsonian Institution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-09 00:00:00 UTC ]
More news stories like this |


Oyster breaks out of its subscription shell, targets Amazon with ebook store

E-book subscription service Oyster has opened an online book store, a move that pits the young company against heavyweight Amazon.Oyster’s ebook store has the support of the top five publishers in the U.S. While Amazon also offers books from these publishers—Hachette, HarperCollins, Macmillan,... Continue reading at PC World

[ PC World | 2015-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook store #young company #simon schuster—


McGraw-Hill Global Education Posts Small 2014 Profit

McGraw-Hill Global Education had net income of $3.8 million last year compared to a loss of $89.4 million in 2013. Sales rose 4%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net income #year compared


Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's... Continue reading at AdWeek

[ AdWeek | 2015-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #savvy marketing


Ka-Pow! Digital Spotlight 2015

“Explosive.” That’s how Scribd chief technical officer and cofounder Jared Friedman described the rollout of the company’s latest addition to its ebook subscription service—a collection of comics and graphic novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest addition #graphic novels


Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book recommendations #sally green #owen jones


Taylor & Francis appoint global publishing director

Taylor & Francis Group has appointed Leon Heward-Mills as global publishing director, journals, taking on a leadership role for the worldwide editorial team. Heward-Mills joins Taylor & Francis from Society of Endocrinology, where he was chief executive and m.d. of its commercial... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leadership role


Making Digital Proofreading Easier for Illustrated Books, Textbooks

Illustrated books and textbooks, far more than novels, require more effort produce and updated digital tools are necessary to make that process easier. The post Making Digital Proofreading Easier for Illustrated Books, Textbooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #illustrated books


Sony Debuts New DRM for Publishers: Digital Spotlight 2015

In recent ears, the big question surrounding digital rights management (DRM) software in publishing has been whether or not publishers should use it at all. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sony debuts