Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers will be tuning in. Digital research from publisher and social media agency Moviepilot predicts that showrunner Matthew Weiner's sublime 1960s drama, now in the conclusive second half of its final season, will not break from its core audience and into more living rooms. "In the week leading up to the Season 7, Part I, premiere [in 2014], search volume for Mad Men was approximately 118,000," explained Moviepilot CEO Tobi Bauckhage. "And by Season 7's mid-season finale, [weekly] search dropped to 93,000. What we're seeing now is yet another drop, down to 88,000 searches. It would appear awareness and inquiry around Mad Men has steadily dropped over the past year plus, so another dip in ratings wouldn't come as a surprise." The Season 7 mid-season finale drew an audience of 1.9 million viewers. Bauckhage's company dug deep into social, search and video data to give marketers an idea of how much buzz—or lack of buzz—April TV premieres are getting. Check out what it learned about Mad Men, Game of Thrones and Daredevil's digital performance in the stats and infographic below. Mad Men On Twitter, the AMC drama has been picking up speed heading into Sunday's premiere, with an average of 2,000 tweets a day. That skyrocketed to 14,300 tweets on March 24, after news broke that leading man Jon Hamm had checked out of... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-04 00:00:00 UTC ]