Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]

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BEA 2015: China: Global Market Forum Exhibitors

China is the focus country of this year's Global Market Forum, and the delegation is the largest that BEA has ever seen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Bloomsbury signs new Tom Kerridge

Bloomsbury cookery imprint Absolute Press has signed a cookbook from Michelin starred chef Tom Kerridge. Publisher Jon Croft signed rights in Tom's Table: My Favourite Everyday Recipes in a deal with Deborah McKenna Ltd. The book will feature 100 recipes focusing around Kerridge's home-cooked... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom kerridge #bloomsbury signs #deborah mckenna #roast chicken


Legend Press launches campaign with Virgin Trains

Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles.  This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legend press #donated books


Lincolnshire library campaigners urge minister to intervene

Library campaigners in Lincolnshire are continuing their fight against council cuts, submitting new evidence to the secretary of state urging them to intervene in the council's decision. Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #council cuts #library campaigners


Google donates $213m to help European journalists adapt to digital landscape

Google says it will give European publishers €150 million (NZ$213.6 million) to help them adapt to the challenge of selling news online. Continue reading at Stuff

[ Stuff | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital landscape


Google Wants To Help European Newspapers Join The Digital Age

Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company

[ Fast Company | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced #digital age #digital journalism #news business #news outlets #publish content #journalism initiatives


Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original programming #taking place #digital content


5 Takes on the Challenges and Opportunities of Digital Video

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek

[ AdWeek | 2015-04-27 00:00:00 UTC ]
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Expertise on Display: Projects Showcase: Digital Solutions in India 2015

Convoluted RFPs (request for proposals), complex NDA (non-disclosure agreements), abstract briefings and impossible deadlines are nothing new to India-based vendors. In fact, they thrive on the difficult and challenging, as shown by the following projects (or abbreviated case studies) that fully... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #projects showcase #digital solutions #india-based vendors #unique solutions


Workflow Management that Works: Digital Solutions in India 2015

The publishing industry is constantly evolving with improved workflows and processes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Markup Standards for Books and Journals: Digital Solutions in India 2015

In any standards landscape, there is diversity and not likely to be a single or permanent solution. Because content often has to connect to bibliographic and business metadata, integration with other standards can be a requirement and a challenge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Digital Solutions in India 2015: The 10th Annual Review

Welcome to the 10th annual coverage on the India-based digital publishing solutions industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Digital Evolution in the Spanish Markets

Spanish is the third-most-widely-spoken language in the world, after English and Chinese, and the revenue potential of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish markets #digital evolution #revenue potential #publishing sector


Personalization and Customization in E-learning: Digital Solutions in India 2015

When introducing new learning products to today’s market, personalization is key to success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Using Mobile Apps to Increase Content Monetization: Digital Solutions in India 2015

Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Latin American Digital Markets to Rise 10-15% by 2020

A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
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Gannett to Name Broadcast, Digital Unit TEGNA Amid Print Spinoff

Gannett, the media company that is spinning off its publishing business, said Tuesday it'll run its broadcasting and digital units under the new corporate name TEGNA. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-21 00:00:00 UTC ]
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The 10 Most Fascinating Digital Marketing Stats of the Week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
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Publishers take ad-targeting cues for Facebook posts

Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday

[ Digiday | 2015-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ecosystem #tv shows #critics argue


How To Become a Better Reader in 10 Steps

Gretchen Rubin, author of "The Happiness Project," on how to become a better reader. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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