Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford Reserve and Fury, an action drama from Sony Pictures premiering in October. Flipboard bills itself as "your personal magazine," an app that displays your favorite social media pages, news sites and blogs in one place. Its video ads will require a click from users and play in full-screen mode with audio. The company is reportedly looking into the possibility of auto-play videos—in the same style as Facebook—but is waiting to see how users respond to the ads first. Flipboard has been busy this year, acquiring competitor Zite from CNN in March and striking a deal with the news organization for exclusive content. But digital video is an area advertisers are particularly interested in, with spending projected to grow 42 percent to $5.96 billion in 2014, per eMarketer. "This trend makes video advertising on mobile devices highly popular as a channel for branding, and it made sense for us to add it to our offering to advertisers," said Christine Cook, Flipboard's head of advertising, in a statement. During this pilot launch, the ads will be available for advertisers in the news, sports, and travel and entertainment industries, with more opportunities available as the company rolls out a... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-15 00:00:00 UTC ]
News tagged with:
#exclusive content
#digital video
#made sense
#pilot launch
#entertainment industries
#including video
#additional cost
Facebook is allowing to Pages to tag one another, but brands and publishers need to judicious in how they use the new feature.The post Facebook rewards brands for tagging appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-02-26 00:00:00 UTC ]
More news stories like this |
Time Inc.'s All You is broadening its distribution, moving beyond the exclusive newsstand deal it had with retail giant, Walmart. The April issue of the smart-shopping magazine will be available at major retailers across the country, including Target, CVS, Walgreens and Barn Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big change
#retail giant
#april issue
#major retailers
Reports from the UK suggest that JK Rowling has committed to a seven-book series, although her American publisher says the story is 'without foundation.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk suggest
#jk rowling
#seven-book series
#american publisher
How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek
[ AdWeek | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#videowatch chart
#chart tracks
#pure views
#data sources
#proprietary score
#helps judge
#recommended videos
#tv shows
#movie trailers
#music videos
If the announcement of Facebook paying $19 billion in cash and stock for WhatsApp surprised you then maybe you’d forgotten this prediction I published on January 8th: #6 -- Facebook transforms itself (or tries to) with a huge acquisition. I wrote long ago that we’d never see Facebook in the Dow... Continue reading at Betanews
[ Betanews | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big acquisitions
Online retailer will fold film and TV rental arm into its Prime subscription service for combined price of £79 a yearAmazon is hitting back at Netflix in the UK by rebranding its LoveFilm video-on-demand service.LoveFilm, bought out by Amazon three years ago in a deal worth nearly £200m, will be... Continue reading at The Guardian
[ The Guardian | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#captain phillips
Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high quality
#make money
Since Valve released the first stable version of Steam for Linux a year ago, the number of Linux-supported games has grown more than fivefold.Valve's digital game distribution service now hosts 333 games for Linux, compared to 60 games last February. (Strangely, Steam's store page claims that... Continue reading at PC World
[ PC World | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#entire catalog
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#post meredith
#publishing partners
Public Library Association President Carolyn Anthony faces a dilemma. “There’s so much I’m looking forward to that it’s hard to know where to start,” she says, when asked for her perspective on the division’s upcoming biennial conference, set for March 11–15 in Indianapolis, Ind. “I look forward... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big idea
#jane pauley
#ann patchett
#richard ford
#david sedaris
As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this |
Mathew Modine says books will never fully replace computer apps, as he releases a book app about the making of a famous film. Continue reading at BBC World
[ BBC World | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book app
Tales Of The City, the hugely successful book series written by Armistead Maupin, comes to an end Continue reading at BBC World
[ BBC World | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#armistead maupin
Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad... Continue reading at Advertising Age
[ Advertising Age | 2014-02-12 00:00:00 UTC ]
More news stories like this |
The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech platform
#automated fashion
#started testing
#brand dollars
Harry Potter fans were incensed when J.K. Rowling said – in excerpts released from an interview – that she'd had misgivings about Hermione and Ron as a couple. The full text of the interview offers more clarity, along with Rowling's feeling about a controversial scene from the movie series. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interview offers
#excerpts released
#full text
#controversial scene
#movie series
Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#palm springs
#ad business
#neal mohan
#press release
'The Snow Queen' inspired not only Disney's hit musical 'Frozen' but also author Karen Foxlee, who based her critically acclaimed novel 'Ophelia and the Marvelous Boy' on the wintry tale. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inspires disney
#snow queen
#hit musical
#critically acclaimed
#marvelous boy
#wintry tale
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make money
#thought leadership
#user engagement
#technology company
News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york post
#book publishing