Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford Reserve and Fury, an action drama from Sony Pictures premiering in October. Flipboard bills itself as "your personal magazine," an app that displays your favorite social media pages, news sites and blogs in one place. Its video ads will require a click from users and play in full-screen mode with audio. The company is reportedly looking into the possibility of auto-play videos—in the same style as Facebook—but is waiting to see how users respond to the ads first. Flipboard has been busy this year, acquiring competitor Zite from CNN in March and striking a deal with the news organization for exclusive content. But digital video is an area advertisers are particularly interested in, with spending projected to grow 42 percent to $5.96 billion in 2014, per eMarketer. "This trend makes video advertising on mobile devices highly popular as a channel for branding, and it made sense for us to add it to our offering to advertisers," said Christine Cook, Flipboard's head of advertising, in a statement. During this pilot launch, the ads will be available for advertisers in the news, sports, and travel and entertainment industries, with more opportunities available as the company rolls out a... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Nielsen tracked mobile video viewing behavior late last year and found consumers watched 25% more of it than the year before. Ooyala is seeing the shift, too. The video management firm reported recently that 26% of videos viewed in December 2013 were seen on mobile devices.No surprise there. But... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Osprey has developed its own video game, the first in a planned series, slated for release this... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s... Continue reading at AdWeek
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller
[ The Bookseller | 2014-06-03 00:00:00 UTC ]
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#prh unveils
A second preview of Clinton's book 'Hard Choices' was recently released and the excerpt details her 'partnership and friendship' with President Obama and her wish to 'revisit certain choices.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-03 00:00:00 UTC ]
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Barton G. Weiss's new cookbook, "The Big Dish," is all about spectacle. Here are four of his most jaw-dropping offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Publishers tend to focus their social media strategies around the twin titans of Facebook and Twitter. But perhaps they are ignoring WhatsApp at their own peril. FTW, USA Today’s viral sports site, offers a good ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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The power of the imagination was the theme of the Children's Book and Author Breakfast Friday morning, beginning with the awarding of the WNBA Pannell Awards to this year's winners: Devaney Doak & Garrett Booksellers in Framingham, Maine, in the general bookstore category, and 4 Kids Books... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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For readers of all ages and interests, there were no shortages of titles to grab, snag, and talk about. YA continues to generate long lines and lots of attention. At Simon & Schuster, one of the big teen titles was Scott Westerfeld's Afterworlds—and not just because BEA factors into the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Thursday's relative quiet was followed by a much busier Friday, with aisles buzzing, lines snaking too far to find the end. Fairgoers stood patiently, waiting to meet the author and get that coveted signature on the title page of the giveaway galley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Kicking off this year’s BookExpo, the Adult Editors Buzz Panel featured a number of bold-face names, and a few titles which have already drawn attention for landing their authors major advances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Indigo Books & Music reported a net loss of C$31 million in the year compared to net earnings of C$4.3 million in fiscal 2013. Sales slipped 1.3%, to C$868 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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The best games for book lovers, including "The Legend of Zelda" and "Candy Crush Saga." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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"Watson & Holmes" #6, by Brandon Easton and N. Steven Harris took top honors at the 2014 Glyph Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Hodder & Stoughton is to publish a recipe book for jams, chutneys and preserves by one of the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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EBITDA rose 83% at HarperCollins for the third quarter of fiscal 2014 which ended March 31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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