Got growth problems? Here's one way to solve it: advertising.Growth is a top-of-mind concern for Twitter and it appears app install ads are part of the strategy. In this case, a beautiful, magazine-like placement running in Flipboard this week for its six-second looping video app Vine.Digital ad campaigns are unusual among the major social networks, at least ones outside their own walls. Facebook has conspicuously advertised new products and marketing initiatives -- such as the Android phone takeover app Facebook Home and, more recently, the personal "Look Back" video that users can generate to to mark the social network's 10-year anniversary -- on Facebook itself, but not on other publishers. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-12 00:00:00 UTC ]