The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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In his new book, the acclaimed author of 'The Master Switch: The Rise and Fall of Information Empires,' explains why a return to trust-busting is essential for American democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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Walker Books has acquired Nevertell, a middle-grade novel set in the wilderness of Siberia, by debut author Katharine Orton. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
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'It's hard to keep up with Trump's outrages,' says Max Boot, the conservative author and historian who sounds the alarm about the GOP in his new release. The post Max Boot’s ‘Corrosion of Conservatism’: Big Book for WW Norton at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-09 00:00:00 UTC ]
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Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-08 00:00:00 UTC ]
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HarperCollins UK will next month publish a novel inspired by Quality Street after signing a publishing partnership with the Nestlé brand. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Part memoir and part assessment of the evolution of college basketball recruiting, 'My Story,' by the former head basketball coach at the University of Louiville, is a real win for the midsize publisher. Here's how it happened. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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Bob Woodward’s Fear: Trump in the White House has stormed into the Weekly E-Book Ranking number one spot—the second US journalist to top the ebook chart with a damning appraisal of the president this year, albeit with fewer references to Trump eating Big Macs in the Lincoln Bedroom than Michael... Continue reading at The Bookseller
[ The Bookseller | 2018-10-01 00:00:00 UTC ]
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Hannibal Boxing, a Boston-based, boxing-focused media company founded by book business veteran Kyle Sarofeen and partner Andy Komack, will launch a boxing book imprint this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-28 00:00:00 UTC ]
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A heavyweight cast and superb location-shooting carries “The Padre,” an otherwise meandering crime thriller. Director Jonathan Sobol and screenwriter Stephen Kunc effectively replicate the tone and eccentricity of a pulp paperback but can’t arrange all their good ideas into anything solid. Unlike... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-28 00:00:00 UTC ]
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Vintage imprint Chatto & Windus will next year publish Mark Haddon's first novel in seven years - The Porpoise, an "ambitious and dazzling" novel based on the epic tale of Pericles, Prince of Tyre. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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'Publishers have the responsibility and opportunity to use technology to extend their reach as well as to explore new media,' says Galit Ariel ahead of her appearance at the Frankfurter Buchmesse. The post Galit Ariel Augments the Reality of Frankfurt: ‘Marrying the Digital and Physical Is the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
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Michelle Obama at the annual American Library Association conference in June. After keeping a relatively low profile since leaving the White House, the former first lady is returning to the public sphere in dramatic fashion. Continue reading at The New York Times
[ The New York Times | 2018-09-22 00:00:00 UTC ]
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Among the big titles American agents will be talking up at Frankfurt are a memoir by 'New York Times' photographer Bill Cunningham, a first novel by Jhumpa Lahiri, a middle-grade adaptation of Trevor Noah's 'Born a Crime,' and a new novel by Julie Orringer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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The Frankfurt Book Fair's international publishing conference, The Markets, will focus this year on publishing revenue models. Charlie Redmayne will deliver the keynote. The post The Markets 2018: Frankfurt’s Agenda-Setting Conference Follows the Money appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
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In its 20th year, the Frankfurt Fellows Program welcomes 16 young publishing professionals from many parts of the world. Their program includes on-site publisher meetings in three cities of Germany prior to the start of the fair. The post Setting a New Record for Applicants, Frankfurt Names 2018... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-17 00:00:00 UTC ]
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Independent publishing group Oldcastle Books is launching a digital-only sister company, Verve Books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Warner Bros. Entertainment, now owned by mobile giant AT&T, has formed a new division to make the most of its big brands, including comic book publisher DC Entertainment. The new unit, which carries the buzzword-heavy name of Warner Bros. Global Brands and Experiences, will be led by Pam... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-14 00:00:00 UTC ]
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This past year, The Costco Connection—the monthly print magazine that retail giant Costco produces for its $120-per-year Executive Members—increased its circulation to 13.2 million, making it the third-largest circulation magazine in the U.S. This had a clear impact on expenses, especially... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-14 00:00:00 UTC ]
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[caption id="attachment_109685" align="alignright" width="488"] Meredith Corp.'s Des Moines, Iowa headquarters.[/caption] Meredith has taken further steps in its long-term reorganization strategy that began after its acquisition of Time Inc. nearly two years ago. The Wall Street Journal first... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
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Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
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