The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Second quarter sales at Regnery rose 16.7% over 2017, but softness in Salem Media's self-publishing unit led to a 9% decline in total revenue at Salem's publishing division in the second period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-09 00:00:00 UTC ]
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Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News
[ BBC News | 2018-08-08 00:00:00 UTC ]
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Western Michigan University's Medieval Institute Publications announces a marketing partnership with De Gruyter, as Cambridge University Press sees digital reaching 'close to 40 percent of total sales.' The post Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
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Amazon pays only £38m a year in business rates in England and Wales, a Daily Mail investigation has found, while enjoying soaring turnover. Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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Mills & Boon has commissioned 10 short stories to celebrate the UK's most romantic spots. Continue reading at The Bookseller
[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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A new subscription service for diverse and inclusive children’s books has launched in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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As Ukraine's bookselling prospects improve, the loss of the country's open-air market book stalls may mean more challenges for the book business. The post Retail Pressures: Ukraine’s Open-Air Bookselling Marketplaces Appear Headed for Closure appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-25 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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The venerable Dublin bookseller, namedropped in Ulysses and a focal point for literary tourists thereafter, remains a stalwart of the books scene in the Irish capital—and looks set to remain so. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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Roger Tagholm talks to the founder of Dublin's Maverick House, which has built a reputation for hard-hitting non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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In an awards ceremony dominated by women, creators of color and LGBTQ-themed works, Emil Ferris’ 'My Favorite Thing is Monsters,' won three Eisner awards including Best New Graphic Novel; and writer Marjorie Liu and artist Sana Takeda’s 'Monstress' won a total of five Eisner Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-21 00:00:00 UTC ]
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'What We Were Promised' depicts post-Mao China in a deft debut novel set in Shanghai Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-07-14 00:00:00 UTC ]
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Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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More than 110,000 anime and manga fans crowded Anime Expo 2018, held july 4-8 at the L.A. Convention Center, a show that is fast becoming the primary platform to showcase Asian pop culture creators, publishers, animation and gaming releases in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-12 00:00:00 UTC ]
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Known for its avant-garde take on fashion and beauty, Nylon magazine served as an edgy alternative to a newsstand full of fashion glossies. However, when its print edition closed in October of last year, former digital director turned editor-in-chief Gabrielle Korn knew that Nylon needed to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-12 00:00:00 UTC ]
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The fourth instalment of Robert Galbraith’s Cormoran Strike series is set for release on 18th September, J K Rowling has revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-07-11 00:00:00 UTC ]
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Films based on books take 44% more at the box office in the UK and 53% more worldwide than original screenplays, research from the Publishers Association (PA) has shown. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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A study of how Facebook, Google and Microsoft have applied the EU’s new GDPR rules shows users are being manipulatedOne of the most influential books published in the last decade was Nudge: Improving Decisions About Health, Wealth and Happiness by Richard Thaler and Cass Sunstein. In it, the... Continue reading at The Guardian
[ The Guardian | 2018-07-08 00:00:00 UTC ]
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Orion is publishing the script of Rebus: Long Shadows, the stage debut for Ian Rankin's detective protagonist John Rebus this autumn. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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