Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Rise in union activity is clashing with digital publishing’s business struggles

Union inroads into media have many observers predicting a better long-term future for beleaguered newsroom employees. The post Rise in union activity is clashing with digital publishing’s business struggles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-17 00:00:00 UTC ]
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Jobs set to go at Head of Zeus

A redundancy process has begun at independent Head of Zeus, with a number of posts involved, The Bookseller understands. Continue reading at The Bookseller

[ The Bookseller | 2018-12-15 00:00:00 UTC ]
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Big Publishers Work On Getting Their Houses in Order

Publishers continued to look for more efficiency through restructurings in 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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Slate's editorial staff goes on strike as tensions at digital publisher escalate

Writers and editors at Slate have voted nearly unanimously to green-light a strike, escalating tensions between the digital publication and its newly unionized employees.Slate's editorial employees authorized the potential strike by a vote of 52 to 1, according to a spokesman for the Writers... Continue reading at Advertising Age

[ Advertising Age | 2018-12-12 00:00:00 UTC ]
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Appeals Court Shoots Down Digital Resale in ReDigi Case

In upholding a lower court ruling that ReDigi's attempt to create a service that could legally copy digital files for resale copyright infringement, the appeals court made the sale of used ebooks all the more unlikely. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-12 00:00:00 UTC ]
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Best e-readers for digital-book lovers

Folks used to think that e-readers would relegate traditional paper books to the scrapyard of the past and destroy the publishing industry as we knew it. But, in the time since the first Kindle e-reader was unveiled in 2007, the dire declarations of what effect the devices might have on our... Continue reading at PC World

[ PC World | 2018-12-11 00:00:00 UTC ]
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Ebury’s digital lead Luthfa Begum to leave after 14 years

Luthfa Begum, Ebury’s digital publishing lead, is leaving Penguin Random House after more than 14 years. Continue reading at The Bookseller

[ The Bookseller | 2018-12-08 00:00:00 UTC ]
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Ingram In Rumored Bid to Buy B&T Retail Arm

The Ingram Content Group has made a tentative offer to buy the retail wholesaling operation of Baker & Taylor, and the Federal Trade Commission has launched what it is calling a “very preliminary investigation” of the proposed deal, sources told PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-04 00:00:00 UTC ]
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GP’s diary of the absurd set to be surprise festive hit

A Country Doctor’s Commonplace Book by Philip Rhys Evans is on its way to be this year’s novelty bestsellerAfter a long career as a Suffolk GP, Dr Philip Rhys Evans may well be astonished to find himself lined up as a surprise literary hit this winter. But a short book compiled by the... Continue reading at The Guardian

[ The Guardian | 2018-12-02 00:00:00 UTC ]
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Bustle Digital Group Buys Mic for an Estimated $5 Million

Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg's Bustle Digital Group. Sources say a... Continue reading at AdWeek

[ AdWeek | 2018-11-30 00:00:00 UTC ]
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Financially Strapped Digital News Site Mic Looks for a Buyer as Layoffs Loom

Digital news publisher and suddenly-strapped-for-cash Mic is in sales talks, according to sources familiar with the matter who speculated that Bustle Digital Group (BDG) or its founder, Bryan Goldberg, might end up buying it. Mic was founded in 2011 and has largely targeted millennials, covering... Continue reading at AdWeek

[ AdWeek | 2018-11-29 00:00:00 UTC ]
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Video Briefing: The pros and cons of a digital media merger

BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help. The post Video Briefing: The pros and cons of a digital media merger appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-28 00:00:00 UTC ]
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Gollancz acquires new Aaronovitch novella set in Germany

Orion's SFF imprint Gollancz has acquired a new Ben Aaronovitch novella, The October Man, which extends the Rivers of London universe to Germany. Continue reading at The Bookseller

[ The Bookseller | 2018-11-27 00:00:00 UTC ]
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James Patterson and Scholastic announce winners of Big Book Giveaway

Author James Patterson and Scholastic UK Book Clubs, part of Scholastic UK, have announced the list of 100 schools which are the winners of this year’s Big Book Giveaway. Continue reading at The Bookseller

[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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AT&T's WarnerMedia takes big swing with golf's match of the century

When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's... Continue reading at Advertising Age

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem

BuzzFeed, Group Nine Media and other big digital publishers are floating the idea of merging to get better terms from Google and Facebook. It won't work. The post ‘Thinking along the wrong trajectory’: Digital media mergers won’t solve the duopoly problem appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-20 00:00:00 UTC ]
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Perspectives from Two Digital Players at the Shanghai Children's Book Fair

The presence of EdTech companies, especially those merging technology with English-language learning, was noticeable at the recently concluded China Shanghai International Children's Book Fair, held November 9–11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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'Fantastic Beasts' enchants the box office with $62-million opening

Warner Bros.' "Fantastic Beasts: The Crimes of Grindelwald" met expectations in winning the box office this weekend, opening in first place with $62.2 million, according to figures from measurement firm Comscore. The "Harry Potter" prequel, a follow-up to 2016's "Fantastic Beasts and Where to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-11-19 00:00:00 UTC ]
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