The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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LifeWay's decision to close all 170 of its bricks-and-mortar stores by the end of the year comes two years after Family Christian closed all 240 of its outlets and could lead to potential sales for surrounding independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-24 00:00:00 UTC ]
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Random House will publish an unfinished memoir by the late pop superstar Prince this fall, the Associated Press reported Monday. The publisher is set to release "The Beautiful Ones," which shares its title with a song on Prince's 1984 album "Purple Rain," on Oct. 29. The news of the book's... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-22 00:00:00 UTC ]
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The February update from the Association of American Publishers shows solid gains in children's and religious books, and hardbacks with a 3-percent growth. The post AAP’s StatShot Sees Adult Trade Up in February, Digital Audio Again Surges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-18 00:00:00 UTC ]
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Big changes are in store for Money magazine: it's ceasing print publication and will be going digital-only, as owner Meredith has decided against selling the brand. "We are going to invest in the digital money.com brand site itself as well as leverage the Money content across our portfolio," a... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
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E L James has said she has written a paranormal romance, a "ghost story set in contemporary London", according to an interview in the New York Times. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
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#reader engagement
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Fairfax has finalized the 16-team field for its summer basketball tournament that will take place June 24-29 at Fairfax High. Next season’s likely top two teams, Sierra Canyon and Mater Dei, lead the 16-team field. Also participating are Rolling Hills Prep, Orange Lutheran, Dorsey, La Canada,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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Bonnier imprint Blink will publish a collection of pieces from the Big Issue’s ‘Letter to My Younger Self’ feature in October, featuring the likes of Margaret Atwood and Arianna Huffington, with all royalties going towards the magazine’s charitable work. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-10 00:00:00 UTC ]
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The MoCCA Arts Festival, an annual indie and self-published comics and graphic novels show organized by the Society of Illustrators, attracted another big crowd to the Metropolitan West Event space in Manhattan April 6-7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-09 00:00:00 UTC ]
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Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a... Continue reading at Fast Company
[ Fast Company | 2019-04-09 00:00:00 UTC ]
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Facebook Inc. housed dozens of cybercriminal groups that set up shop on the platform as online marketplaces to sell a variety of illegal services, such as stolen credit card information, account theft and spamming tools, a team of researchers found. Cisco Systems Inc.’s Talos security unit... Continue reading at Advertising Age
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Sitting down in a back room at a Dave & Buster’s restaurant in Hollywood, actors Zachary Levi, Asher Angel and Jack Dylan Grazer are amped-up — and not just because they’ve been playing Tomb Raider and Space Invaders arcade games for 20 minutes. In recent days, the three have been watching... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-04 00:00:00 UTC ]
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In his newest work of graphic nonfiction, cartoonist Box Brown turns to the history and cultural impact of marijuana in 'Cannabis: The Illegalization of Weed in America,' which was published April 2 by First Second. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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The Association of Writers and Writing Programs ended a tumultuous 2018 with its 2019 conference, held in Portland, Ore., this past Saturday, marking its most successful show to date. Accessibility, however, while improved, remained an issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-02 00:00:00 UTC ]
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Publishers Mark Smith and Marcus Leaver have set up a new publishing group and acquired Carlton Books. Continue reading at The Bookseller
[ The Bookseller | 2019-04-02 00:00:00 UTC ]
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The 2019 Bologna Children's Book Fair is open, and the Swiss publisher Francine Bouchet says a key value is in being able to 'develop the imagination and sense of observation.' The post Bologna’s Guest of Honor is Switzerland: Joie de Lire is Among the Big Three appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-01 00:00:00 UTC ]
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The beleaguered title's final print issue will go on sale on 2 April but the website will remain. Continue reading at BBC News
[ BBC News | 2019-04-01 00:00:00 UTC ]
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