The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age
[ Advertising Age | 2019-03-27 00:00:00 UTC ]
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As ebook sales continue to grow in Spanish-language markets, the new report from the Dosdoce and Bookwire.es shows digital subscription services are also gaining consumer traction. The post Report: Spanish-Language Subscription Digital Sales Gain in Revenues appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-26 00:00:00 UTC ]
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Starring Jared Leto and Matt Smith, Morbius - based on a comic book - is set for release next summer. Continue reading at BBC News
[ BBC News | 2019-03-26 00:00:00 UTC ]
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A book celebrating the life and career of Anthony Bourdain, the author, chef and television personality who died last June, will be published by Harper Collins imprint Ecco this spring, People magazine reported Monday. "Anthony Bourdain Remembered," which collects tributes and photographs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-25 00:00:00 UTC ]
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The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth. Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter — both Aries.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-20 12:00:00 UTC ]
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Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth. Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter — both Aries.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-20 12:00:00 UTC ]
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In 'Cannabis: The Illegalization of Weed in America' (First Second, April), Box Brown surveys the history of marijuana and provides an illuminating look at the racist social stigmatization, pharmacological affects and legalization movement surrounding marijuana in North America. A 15-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-19 00:00:00 UTC ]
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As part of closing its Prima Games imprint, DK has sold Prima’s digital assets to Asteri Holdings, a two-year old company that owns a network of game, entertainment, sports, news, and kids’ websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-14 00:00:00 UTC ]
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Judges praise the 13 finalists – all but two published by indie houses – for ‘enriching our idea of what fiction can do’The “finest works of translation from around the world” are almost exclusively published by independent presses – at least according to the Man Booker International prize,... Continue reading at The Guardian
[ The Guardian | 2019-03-13 00:00:00 UTC ]
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Allen Lane editorial director Tom Penn has snapped up UK and Commonwealth rights for writer and activist Shon Faye’s The Transgender Issue. Continue reading at The Bookseller
[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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For a second year in a row, the rapid growth of digital audio will be a hot topic at the London Book Fair, and that growth shows no signs of slowing down in 2019. PW recently caught up with Amanda D’Acierno, President & Publisher, Penguin Random House Audio Group to talk about audio’s rise,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired
[ Wired | 2019-03-11 00:00:00 UTC ]
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The 180-year-old weekly 'The Tablet' now has its archive online. And Gerald Cai of MXRi and SnapLearn has a development project with Oxford University Press. The post Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
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In a script-worthy twist, Oscar-winning writer Aaron Sorkin’s stage adaptation of Harper Lee’s “To Kill a Mockingbird” will receive its West Coast premiere at Azusa Pacific College, a private Christian college in Azusa. The news follows a rollercoaster week in which small theater companies around... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-03 00:00:00 UTC ]
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HarperCollins imprint Avon is partnering with the Big Issue magazine to find a new crime writer in a competition launching in March. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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Ahead of this year’s London Book Fair, at which Indonesia will be the Market Focus country, the nation’s burgeoning book trade already looks to have plenty of potential for further growth. Continue reading at The Bookseller
[ The Bookseller | 2019-03-01 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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