The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Johnston Press plans to file for administration with its assets then immediately sold to its lenders. Continue reading at BBC News
[ BBC News | 2018-11-17 00:00:00 UTC ]
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As China's children's book market matures, publishers are look at ways to develop more local talent while maintaining a balance with foreign titles. The post China’s Children’s Book Market: Big Numbers and Local Talent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-16 00:00:00 UTC ]
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The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
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Bob Munce of the newly formed Christian Retail Association hopes to both liven up the industry and attract retailers with lower annual membership dues and innovative programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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Voice and artificial intelligence are the most likely candidates to further disrupt the book business, according to the results of a survey of the book trade's most innovative, the FutureBook 40, conducted ahead of FutureBook Live, The Bookseller's publishing conference taking place on 30th... Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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The first episode of the My Brilliant Friend TV adaptation will broadcast in the UK on Sky Atlantic on 19th November. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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The Chancellor of the Exchequer Philip Hammond will use today's Budget to announce a £1.5bn package of support for the High Street, including £900m in business rate relief, according to widespread reports. Continue reading at The Bookseller
[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-24 00:00:00 UTC ]
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While the future for the Association for Christian Retail remains unclear, a new Christian trade association has been formed as part of an "ongoing effort to support independent Christian retailers and the industry as a whole." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-24 00:00:00 UTC ]
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A report conducted by consultancy Frontier Economics has found a "strong" economic case for taking VAT off digital publications in the UK, as permitted under newly agreed European Union rules. Continue reading at The Bookseller
[ The Bookseller | 2018-10-21 00:00:00 UTC ]
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Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
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It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
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Japanese and Asian pop culture had a big presence in the exhibit hall floor at New York Comic Con at the Javits Center; while uptown at Pier 94 ReedPop launched a new anime and manga festival to mixed reviews from fans and exhibitors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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Fantasy author Christopher Paolini, the author of the Inheritance Cycle, has written a new collection of short stories set in his mythical world of Alagaësia. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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#inheritance cycle
Hummingbird Digital Media has reached a non-exclusive marketing partnership with the ABA under which ABA members will have another option to sell ebooks from their websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
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Jane Lawson at Transworld has won UK and Commonwealth rights (excluding Canada) to a “soaring” début, after triumphing in a six- publisher auction with a significant six-figure bid. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Quercus imprint riverrun has acquired Rebecca Wait’s new novel about the impact of a murder-suicide on a small island in the Hebrides. Continue reading at The Bookseller
[ The Bookseller | 2018-10-10 00:00:00 UTC ]
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In his new book, the acclaimed author of 'The Master Switch: The Rise and Fall of Information Empires,' explains why a return to trust-busting is essential for American democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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