The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
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Group revenue at car manual publisher Haynes was up 13% for the year to 31st May 2018, driven by a 42% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
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The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-04 00:00:00 UTC ]
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We took a long, hard look at the season’s offerings from independent and university presses, and, after consulting with PW’s reviews editors and booksellers, came up with a list of 20 books that readers won’t want to miss. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-31 00:00:00 UTC ]
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Having tested the program on an invitational basis for three months, Amazon rolls out its children's book boxes offer to the US Prime membership. And the Library of Congress holds its annual National Book Festival this weekend. The post Industry Notes: Amazon ‘Prime Book Boxes’ for Children;... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-31 00:00:00 UTC ]
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Barnes & Noble was on the cusp of being sold to another book retailer in June before the deal fell through, it has been revealed. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Snapchat is taking the NewFronts plunge, participating in its first digital video showcase to impress advertisers and persuade them to hand over money to support its video endeavors.On Wednesday, the Interactive Advertising Bureau announced the lineup for this fall's new West Coast version of... Continue reading at Advertising Age
[ Advertising Age | 2018-08-30 00:00:00 UTC ]
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With more than 240,000 titles, the South African ed-tech company Snapplify is working with communications provider Econet to make ebooks available to more African readers. The post South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
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The Bend Venture Conference is back this fall and will feature a keynote from "Bloomberg Technology" anchor and executive producer Emily Chang. The conference is slated for Oct. 18 and Oct. 19 in downtown Bend. Chang authored the book “Brotopia,” which was released in February and chronicles... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-08-25 00:00:00 UTC ]
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Thames & Hudson is to launch a Big Ideas series on 6th September, with titles investigating capitalism, democracy, gender and space. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Walmart and ebook retailer Rakuten Kobo have launched a partnership through which the bricks-and-mortar giant will sell a range of Kobo digital content and devices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-22 00:00:00 UTC ]
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There are many points of difference between China’s books market and that of the UK and US, but one of the starkest is digital growth. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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Small publishers in Russia see a book market unfairly dominated by large publishing groups and their control over the country's major bookselling chains. The post Russian Independent Booksellers and Publishers Say Big Players’ Partnerships Hurt Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-20 00:00:00 UTC ]
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Centered around its two-day Digital Publishing Forum conference event, the newly focused Digital Zone at Beijing International Book Fair includes presentations from Amazon Web Services, Springer Nature, Microsoft, and Wiley. The post Beijing International Book Fair Emphasizes Its New Digital... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
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Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek
[ AdWeek | 2018-08-15 00:00:00 UTC ]
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Bull Moose, a Maine and New Hampshire–based retailer known for its music, movie, and video game selection, is steadily becoming one of the region’s largest retailers of books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-13 00:00:00 UTC ]
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A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content. The post Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-10 00:00:00 UTC ]
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Capped by a blowout fourth quarter, HarperCollins reported that earnings for the fiscal year ended June 30, 2018 rose 23% over fiscal 2017, to $244 million. The earnings jump came on a 7% revenue rise, to $1.76 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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Second quarter sales at Regnery rose 16.7% over 2017, but softness in Salem Media's self-publishing unit led to a 9% decline in total revenue at Salem's publishing division in the second period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-09 00:00:00 UTC ]
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