The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with:
#world cup
#wide swath
#live video
#personal information
Despite fears of a physical store "retail apocalypse," NPD BookScan's Kristen McLean outlined a future for indie booksellers driven by experimentation and selling books in more places. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#selling books
#physical store
#book retail
We spoke with a number of booksellers about their impressions of the show, and the titles they were most looking forward to grabbing at publishers’ booths. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
More news stories like this |
Apple Music has been on its way to overtake Spotify in terms of subscriber base for a while now. The service got a new boss, Oliver Schusser, this past April, as well. Now, Schusser's first major initiative appears to be the launch of Apple's own mus... Continue reading at Engadget
[ Engadget | 2018-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#past april
#subscriber base
#publishing division
#apple music
Authors have waded in to defend W H Smith after the retailer was named the worst shop on the UK high street. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
More news stories like this |
'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#embrace digital
#modern world
#digital content
Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#creating content
#digital publishers
Former FBI director James Comey, author of Trump exposé A Higher Loyalty: Truth, Lies and Leadership, is coming to London for an exclusive UK event in June. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
More news stories like this |
Retailers and libraries have revealed their plans to support the Golden Man Booker Prize, a one-off award crowning a winner among winners after five decades of the prize. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#man booker
While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business insider
#vanity fair
#digital content
Harvill Secker has snapped up rights to a new "page-turning and atmospheric" crime series set around Inverness by G R Halliday, following a "hotly-contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2018-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#harvill secker
The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
More news stories like this |
C J Sansom’s seventh Matthew Shardlake novel Tombland will be published by Mantle in October. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
More news stories like this |
The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-15 00:00:00 UTC ]
More news stories like this |
Suddenly, all bets are on regarding the future of American sports gambling. A surge in betting caused by the Supreme Court’s lifting of a federal ban on sports wagering is expected to trigger new gaming opportunities and burnish existing sports books in Las Vegas casinos — but also spawn a battle... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#supreme court
#court ruling
The Association of American Pubslishers StatShot program cites 29.7-percent growth over 2016 in downloaded audiobook revenue, despite overall flat performance in publisher revenue in 2017. The post US Publishers’ StatShot 2017 Report: Fifth Year of Double-Digit Audiobooks Growth appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-09 00:00:00 UTC ]
More news stories like this |
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek
[ AdWeek | 2018-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital advertising
#media buyers
The Week in Libraries, May 4, 2018: Among this week's headlines, librarians prepare to make their case to lawmakers in Washington D.C. as a rescission package looms; Congress could wade into the net neutrality battle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#librarians prepare
#capitol hill
In subscriptions, Amazon's Prime program announces a "Book Box" invitational offer in the United States, as the UK's Unicorn art-book publisher names New Mexico's Fatima Ronquillo to its retrospective club. The post Industry Notes: Amazon Prime Boxes Books for Children, Unicorn Acquires... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book box
Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age
[ Advertising Age | 2018-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad business
#key area
#messaging service
#monday night
#nbc universal
In a series of panels held at its annual meeting in New York City, the Book Industry Study Group looked at the biggest issues facing the publishing supply chain today, including returns, POD technology, and millennial consumers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#annual meeting