The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names invading the event. The big-box stores Walmart and Target, relic retailers with aspirations in the ad business, are making their way to the NewFronts (April 29 through May 3 in New York City). These commerce giants are stepping into the competitive world of internet advertising and media, looking to succeed as ad platforms where many upstarts have failed. Machinima and Makers, for instance, once the new faces of online video—managing networks of web celebrities and original programming—were bought by Warner Bros. and Walt Disney Co., respectively, and withered (AT&T shut down Machinima after buying Time Warner, and Disney downsized Makers.) The addition of Walmart and Target is a sign the NewFronts are evolving beyond content into a showcase for commerce, too: The event is moving away from traditional ad deals, where presenters lock in brands for long-term commitments that last the year, and is becoming a jumping-off point for building relationships with advertisers that could go deeper than 30-second commercials and banner ads. “There are so many changes going on in the landscape, everybody is playing in everybody else’s space,” says Scott Donaton, global chief creative and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-27 00:00:00 UTC ]
News tagged with:
#world cup
#wide swath
#live video
#personal information
Pete Selby will join W H Smith taking up the newly-created role of head of books as Sue Scholes and Sandra Bradley leave the retailer. Continue reading at The Bookseller
[ The Bookseller | 2019-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pete selby
At the third CONTEC Mexico conference, booksellers from Germany and Spain discussed the art of attracting customers in an age of online shopping. The post At CONTEC Mexico: Booksellers on Countering the Online Retail Challenge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online shopping
#contec mexico
Time is a flat circle. Let’s take a stroll down memory lane. Facebook, about two years ago, launched Facebook Live and encouraged publishers to join in on the fun. And, of course, publishers did because Facebook offered a vast potential for distribution and controlled a not-insignificant amount... Continue reading at Fast Company
[ Fast Company | 2019-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post content
#vast potential
#memory lane
You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company
[ Fast Company | 2019-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#final book
#ten books
#good life
#digital life
Crime author Stuart McBride discusses Aberdeen's growing "artistic and cultural expertise", ahead of new literary festival Granite Noir. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#crime fiction
Picador has acquired a “magnificent” new novel by Naomi Wood set in Germany’s Bauhaus art school. Continue reading at The Bookseller
[ The Bookseller | 2019-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#picador lands
Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#important medium
#digital publishers
#video strategy
Bookstore sales in November jumped to $729 million, up from $663 million a year ago. The jump marks an increase of 9.9%, and is culled from preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#census bureau
#jump marks
#bookstore sales
#big gain
UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
More news stories like this |
In the digital media industry, there’s a big push for transparency. Publishers are demanding to know details around ad fraud, viewability and brand safety because if brand safety is in jeopardy, the agency might not pay a publisher. Sponsored by OAREX. The post Trends, predictions and pitfalls:... Continue reading at Digiday
[ Digiday | 2019-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#brand safety
#ad fraud
#big push
#post trends
Sarah Harwood has left her role as acting publicity director of Century and Arrow to go freelance. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
More news stories like this |
The North’s biggest children’s creative writing workshop The Big Write is returning in May, Harrogate International Festivals has announced. Continue reading at The Bookseller
[ The Bookseller | 2019-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#biggest children
Digital author Darren O'Sullivan will join the HQ Fiction list after the HarperCollins imprint acquired three of his crime novels. Continue reading at The Bookseller
[ The Bookseller | 2019-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#crime novels
#hq acquires
The current strain of schadenfreude coursing through the digital-publishing ecosystem regarding BuzzFeed is entirely understandable. Not particularly helpful, but entirely understandable.In late January, the Wall Street Journal reported that BuzzFeed was cutting 15 percent of its global... Continue reading at Advertising Age
[ Advertising Age | 2019-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#late january
This year, the show will open on Wednesday at noon and run until 5 p.m. On Thursday, the floor will be open from 9 a.m. until 5 p.m., and the show will close on Friday with a 9 a.m. to 3 p.m. schedule. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-04 00:00:00 UTC ]
More news stories like this |
When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#york-based start-
#challenging market
Amazon's 2018 sales increased 31% to $232.9bn as the online giant revealed a record $72bn revenue for the fourth quarter, in its latest financial results. Continue reading at The Bookseller
[ The Bookseller | 2019-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fourth quarter
Cuts follow recently announced redundancies at HuffPost and BuzzFeedVice has announced plans to sack 250 staff, as a wave of job cuts affecting the digital media industry continues to hit companies around the world amid questions over the sustainability of ad-supported online publishing.Almost... Continue reading at The Guardian
[ The Guardian | 2019-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#announced plans
#latest round
Amazon’s Audible subsidiary has dominated the downloadable audiobook market for more than a decade, but a Seattle-based rival is starting to challenge that dominance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
More news stories like this |
Round 2 of the Fairfax-Westchester basketball rivalry is set for Thursday at 5:30 p.m. at Faifax, with the No. 1 seed in the City Section Open Division playoffs on the line. Fairfax (22-1) held on for a 50-48 victory over Westchester (20-2) on Friday night. On Wednesday, each team tuned up.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#friday night