Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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Vook Pivots, Becomes Self-Pub Platform Pronoun

Pronoun combines the digital tools and services of Vook, Booklr and Byliner in a new self-publishing venture that will offer authors a 100% royalty on earnings and complete control of rights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
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Publishers stress authenticity is key to social media success

Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital skills #important thing #industry insiders #feel comfortable #digital activity #online platforms #sell books


How Journalism Schools Are Adjusting to the Digital Age

David Remnick, the longtime editor of The New Yorker, recently recounted a meeting during the early days of online publishing when the veteran sports essayist Roger Angell said he would always “want to be able to describe, in English, how t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-18 00:00:00 UTC ]
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Facebook debuts Instant Articles with 9 media outlets

Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
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3 Principles to Multi-Platform Publishing

[Sponsored Content] Multi-platform publishing has evolved from a buzzword to a business necessity. The idea is to get similar or related content onto multiple channels in order to reach and appeal to more people. The reasons for it are many, but here are a few. The post 3 Principles to... Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-13 00:00:00 UTC ]
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How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday

[ Digiday | 2015-05-11 00:00:00 UTC ]
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Time Inc puts Blue Fin building up for sale for more than £400m

Publisher of Marie Claire and NME expecting premium price for HQ near Tate Modern and planning to remain a tenant following saleThe publisher of Marie Claire and NME has put its London headquarters, the Blue Fin building near Tate Modern, up for sale with a price tag of more than £400m.Time Inc... Continue reading at The Guardian

[ The Guardian | 2015-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marie claire #tate modern #london headquarters #price tag


Panel Mania: From Zero to 'The Hero' with David Rubin

An exclusive first look at the U.S. version of David Rubin's "The Hero," in which Heracles and his labors get a brilliant modern day interpretation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek

[ AdWeek | 2015-05-06 00:00:00 UTC ]
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Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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SurveyMonkey CEO David Goldberg, who grew up in Twin Cities, dead at 47

SurveyMonkey CEO David Goldberg, who grew the company to a $2 billion valuation, died suddenly on Friday night. He is survived by wife Sheryl Sandberg, the COO at Facebook Inc., and two children. Sandberg married Goldberg in 2004 and credited him in her book "Lean In" for his role in creating a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-05-03 00:00:00 UTC ]
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Little, Brown acquires new Keren David

Little, Brown Book Group has acquired a new novel by YA Book Prize-shortlisted author Keren David. Cuckoo, which will be published under the Atom imprint, is about a washed-up child star who needs a new home and a new direction, and finds them in unlikely places and through the most improbable... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
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GIE Media Buys Into Cannabis Business

Acquisition of Cannabis Business Times adds to company’s assets in horticulture segment; print magazine on the way. The post GIE Media Buys Into Cannabis Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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Tolino Launches Self-Publishing Platform in Germany

Tolino, a German alliance of booksellers, launched a self-publishing platform, Tolino Media, which has already attracted notable, self-published authors in Germany. The post Tolino Launches Self-Publishing Platform in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-29 00:00:00 UTC ]
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What Two Media Outlets Think of Facebook and Its Relationship With the Industry

Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight.   The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
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Google Wants To Help European Newspapers Join The Digital Age

Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company

[ Fast Company | 2015-04-28 00:00:00 UTC ]
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Bloomberg's New Publishing Platform Is 'Like Tinder for Video'

Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Hearst’s Troy Young: The modern publisher needs a platform

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[ Digiday | 2015-04-24 00:00:00 UTC ]
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MH Abrams, Norton anthology founder, influential critic, dead at age 102

Esteemed critic, teacher and tastemaker helped shape the modern literary canon and wrote one of the 20th century’s most acclaimed works of criticismMH Abrams, an esteemed critic and teacher who helped shape the modern literary canon as founding editor of the Norton Anthology of English... Continue reading at The Guardian

[ The Guardian | 2015-04-23 00:00:00 UTC ]
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