Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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Ad fraud: The oldest trick in the media book

Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-16 00:00:00 UTC ]
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The golden age of Peter and Jane: how Ladybird took flight

With their distinctive illustrations, Ladybird books offered millions of children their first taste of art. As a new exhibition opens, we pay homage to picnics, polyester and Pat the dog• A hundred years of Ladybird design – galleryA small boy in collar and tie teeters on homemade stilts made... Continue reading at The Guardian

[ The Guardian | 2015-01-16 00:00:00 UTC ]
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David Walliams leads UK book sales

Comedian David Walliams led the sales of children's books in the UK last year, generating more than £7m in 2014. Continue reading at BBC News

[ BBC News | 2015-01-14 00:00:00 UTC ]
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David Walliams pens Comic Relief title

Bestselling author David Walliams has written an exclusive picture book for Comic Relief. The Queen’s Orang-Utan will be published byHarperCollins Children’s Books on the 26th February, ahead of Red Nose Day on the 13th March, for £4.99. All of the profits, which will amount to at least £3 from... Continue reading at The Bookseller

[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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Carol Evans Leaves Working Mother Media

Carol Evans is leaving Working Mother Media after helping to lead the company for more than 35 years. Evans grew WMM from a single magazine—Working Mother, launched in 1978—into a magazine, website, events producer and research institute, along with two companion associations. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-13 00:00:00 UTC ]
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Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
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Ad Age's 2014 Magazine A-List: See All the Winners

It's clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they're still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a... Continue reading at Advertising Age

[ Advertising Age | 2015-01-12 00:00:00 UTC ]
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S&S Unveils Online Video Course Platform

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[ Publishers Weekly | 2015-01-12 00:00:00 UTC ]
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John Murray launches 'distinctive' new JM Originals list

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[ The Bookseller | 2015-01-08 00:00:00 UTC ]
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Panel Mania: “Wrinkles” A Haunting Portrait of Aging

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[ Publishers Weekly | 2015-01-07 00:00:00 UTC ]
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Coming in 2015: reality check for VC-engorged digital media

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[ Digiday | 2015-01-06 00:00:00 UTC ]
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Recorded Books Buys Tantor Media

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[ Publishers Weekly | 2015-01-06 00:00:00 UTC ]
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Middle East atlas omitting Israel to be pulped following widespread anger

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[ The Guardian | 2015-01-05 00:00:00 UTC ]
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HarperCollins pulps Middle East Atlas and apologises

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[ The Bookseller | 2015-01-03 00:00:00 UTC ]
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The Power of Words, to Build or to Tear Down

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[ Publishers Weekly | 2014-12-29 00:00:00 UTC ]
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More Top Media Publications Trust Programmatic For Premium Ad Inventory

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[ AdWeek | 2014-12-24 00:00:00 UTC ]
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Brad Pitt and Seth Rogen lead backlash against media over Sony hacks

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[ The Guardian | 2014-12-16 00:00:00 UTC ]
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What Facebook’s search feature means for brands, publishers

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[ Digiday | 2014-12-10 00:00:00 UTC ]
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