Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book recommendations #sally green #owen jones


1105 Media Sells Its Education Tech Events to LRP Publications

B2B publisher 1105 Media has just sold its education technology events to LRP Publications, a media company targeting education administrators. Four events were included in the deal. The post 1105 Media Sells Its Education Tech Events to LRP Publications appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-03 00:00:00 UTC ]
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Coffee House Press Uses $100K Grant to Build Up Writers Residency Program

Coffee House Press in Minneapolis has just received a $100,000 grant from the Bush Foundation. The press said it intend to use much of the grant money its In the Stacks residency program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grant money


Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad campaign


Bonnier in Talks to Buy Men's Fitness From American Media

Bonnier Corporation, publisher of dozens of special-interest publications including Saveur and Popular Science, is in talks to buy Men's Fitness magazine from American Media Inc., according to two people with knowledge of the conversations.One person said the expected sale price is "just shy of... Continue reading at Advertising Age

[ Advertising Age | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fitness title #american media #popular science #$30 million #meredith corporation


Brand funds Hackney café with book profits

Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book profits #russell brand #guardian reports


Is the Party Over for Social Media?

The two most dynamic topics in news publishing today have to be social media and mobile publishing (comprising mobile Web and mobile-apps). They’re dynamic for different reasons and in different ways. Mobile usage is on a brilliant ascent, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile usage


Poisoned Pen to Bring Back Golden Age Mysteries

With "Downton Abbey" reviving interest in the period between the two world wars, the publishing arm of the British Library has been releasing new editions of forgotten classics published in Britain’s golden age of mystery (considered to span most of the 1920s and ’30s) since 2012. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poisoned pen #downton abbey #reviving interest #publishing arm #british library #golden age


Russell Brand voted world's fourth most influential thinker

Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian

[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book advocating #russell brand #bestselling author #thomas piketty


What brands and publishers need to know about Facebook’s developer conference

Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #convincing brands #developer conference #messenger app


Booker prize maestro Martyn Goff dies aged 91

Literary world mourns the driving force behind the UK’s most prestigious books award Martyn Goff, the ‘master of tactical indiscretion’ who shaped the Booker prize into one of the world’s most prestigious literary awards, has died at the age of 91.Goff, who died on Wednesday after a long... Continue reading at The Guardian

[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martyn goff #driving force #long illness #english fiction #bookseller announced


What Happens When Platforms Turn Into Publishers?

If you’re a publisher, Facebook holds a lot of power. The social media giant is already responsible for directing up to 40 percent of some sites’ traffic, and 75 percent of BuzzFeed’s. Now, according to a report in The N ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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A View of What “Our Possible Media Futures” Might Look Like, Out of The New York Times’ R&D Lab

Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months mdash


From analogue to digital: how media companies are changing - video

Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch highlights #digital disruption #media companies #hearst magazines #johnston press


Facebook Messenger as a platform? It's a gamble

Facebook’s Messenger app has traditionally been used for keeping in touch with friends. Now people can also use it to send each other money. In the future, it could become a platform which other apps could use, if recent rumors prove true.This Wednesday and Thursday at its F8 conference in San... Continue reading at PC World

[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook messenger #facebook advertising #messenger app #f8 conference #publish content


Why Digital-Facing Brands Stick Around for SXSW Music

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek

[ AdWeek | 2015-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #unique opportunity #critical component #credit cards #mobile space #share content


PRH to launch Penguin-branded consumer site

Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Scholastic’s Emily Morrow on Community Building for YA Readers

Emily Morrow discusses how Scholastic's This is Teen online community has helped the company connect with a passionate community of YA readers online. The post Scholastic’s Emily Morrow on Community Building for YA Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post scholastic #community building #ya readers #passionate community


Apollo in the Lead to Buy Digital First Media — Sources

n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy digital #advanced talks #denver post #$400 million #people familiar


New-Media Powers Say They'll Be Profitable Soon. Don't Ask About That Facebook Plan

New media titans have shown they can attract investors' money, raking in millions in venture capital funding, but they have not answered clearly whether they can show a profit.At South by Southwest, sales chiefs for three heavily-funded digital publishers said they can do that too, or can soon,... Continue reading at Advertising Age

[ Advertising Age | 2015-03-15 00:00:00 UTC ]
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