Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz explained on this week's episode of the Digiday Podcast. "When Facebook is the primary content delivery system, are you going to be able to thrive as a distinctive publisher," he said. The post Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-25 00:00:00 UTC ]
News tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back

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The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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BEA 2015: A Princess for all Ages

After 18 bestselling books, two hit Disney movies, and 15 years, Meg Cabot’s Princess Diaries series is coming to an end when "Royal Wedding" (Morrow) hits stores in June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meg cabot #royal wedding


BEA 2015: Social Media is Fun, Effective, Indie Booksellers Say

While mobs of booksellers and others thronged BEA booths Thursday afternoon, about 100 booksellers focused their attention on representatives from four indies— Bookpeople, Literati, Parnassus Books, and Tattered Cover—who have led the way in integrating social media into their stores' business... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #parnassus books #business models


BEA 2015: Building a Successful Publishing Strategy in China

In The Art of War, Sun Tzu tells us, “In the midst of chaos, there is also opportunity.” Approaching the publishing market in China, it can be hard to distinguish the opportunities from the chaos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Editors Build Library Buzz

Representatives from seven publishers were greeted on Thursday by a room packed with librarians eager to hear the big books of 2015. The session was the first of two AAP Librarian Book Buzz panels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #room packed #librarians eager #big books


BEA 2015: Momentum on Social Media Unlocks

Today at BEA, a Chicago web development company called Mess is launching Momentum, a turnkey subscription service that can be used to generate social media campaigns, and manage and track social engagement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Tech blog spinoff Re/code acquired by Vox Media

Tech news blog Re/code has been acquired by online publishing company Vox Media, just 18 months after spinning off from its former parent, The Wall Street Journal. Continue reading at Stuff

[ Stuff | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media


Momentum Drives Social Media Book Promotions

Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Herman Wouk to publish first memoir aged 100

Author of The Caine Mutiny will look back on his century of experience in Sailor and FiddlerThere can’t be many centenarians who can celebrate their birthday by raising a glass to a new professional departure, but Herman Wouk – 100 on Wednesday, 27 May – is about to publish his first memoir.... Continue reading at The Guardian

[ The Guardian | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #herman wouk #caine mutiny #world war


Folio: Top Women in Media – Entrepreneurs

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Entrepreneurs appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #top women #dynamic industry


Top Women in Media: Director-Level Doers

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Top Women in Media: Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top women #director-level doers #dynamic industry


Publishers are Treating Email Newsletters as a Platform of its Own

Publishers are scrambling to figure out their platform-publishing strategies, eyeing opportunities on Facebook, Snapchat and beyond.   But many are already treating email newsletters, often used a way to lure people back to publishing sites, as ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-26 00:00:00 UTC ]
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Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online


Folio: Top Women in Media – Rising Stars

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Rising Stars appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #top women #rising stars #dynamic industry


Folio: Top Women in Media – Mentors

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Mentors appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #top women #dynamic industry


Folio: Top Women in Media – Industry Leadership

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Industry Leadership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #top women #dynamic industry


Why some media newsletters aren’t designed for clicks

Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday

[ Digiday | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly popular


Pronoun: Re-branded Vook Promises Authors 100% Royalties

Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


Vook Pivots, Becomes Self-Pub Platform Pronoun

Pronoun combines the digital tools and services of Vook, Booklr and Byliner in a new self-publishing venture that will offer authors a 100% royalty on earnings and complete control of rights. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital tools