At-Home Trunk Shows Are Huge Moneymakers. I Attend One To Find Out Why

On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the women—colleagues from the same medical research group, aged between 40 and 60—aren’t talking about their work. “Oh, you never wear bright colors, but that red looks so good on you,” says one to the other. “I keep buying these pants every season, because they fit so well,” another says. “They are perfect for hiding problem areas on your tummy.” I’ve joined these women for a trunk show run by Cabi, a social shopping brand that operates in the U.S., the U.K., and Canada. It was founded in 2001 by Kimberly Inskeep, a finance executive looking for a flexible career after her kids were born, and Carol Anderson, a fashion designer in need of a new way to market her products. Together with ten of their friends, they launched Carol Anderson by Invitation (hence, Cabi), a line of clothing that they would sell in their homes in a party-like setting. In the brand’s parlance, they were creating “alternative stores.” Over the last 15 years, the company has steadily grown, and its team of 3,500 salespeople around the world generate more than $250 million in revenue a year. The concept of selling directly to your friends has been around since the 1950s Tupperware party. But direct selling... Continue reading at 'Fast Company'

[ Fast Company | 2017-05-04 00:00:00 UTC ]
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The Daily Show just put out an entire book about Trump's tweets

Last night on "The Daily Show," Trevor Noah served up a plug for "The Donald J. Trump Presidential Twitter Library," a hardcover book from Noah and the show's writers that goes on sale today. It's been a long time in the making, given that just over a year ago The Donald J. Trump Presidential... Continue reading at Advertising Age

[ Advertising Age | 2018-07-31 00:00:00 UTC ]
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The Fast show helps Politics surge

Much has been made of readers reverting to traditional and trusted media sources in an era of ‘fake news’, a claim borne out by BookScan figures. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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YA authors of colour in decline, study shows

The number of authors of colour publishing YA books has declined since 2006, a new study has revealed. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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'Dire statistics' show YA fiction is becoming less diverse, warns report

Study finds that fewer books for young adults by black and minority ethnic authors have been published in the UK since 2010, despite rise in diversity initiativesDespite a raft of diversity initiatives, the percentage of young adult books written by black and minority ethnic (BME) authors has... Continue reading at The Guardian

[ The Guardian | 2018-07-27 00:00:00 UTC ]
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Where to find free books for your Amazon Kindle

When you own an Amazon Kindle, the cost of supporting a voracious reading habit can get very steep, very quickly. A quick glance at Amazon’s list of the Best Books of the Month shows that a decent read can set you back between $13 and $15 for a Kindle edition book. Sure, Amazon offers deals on... Continue reading at PC World

[ PC World | 2018-07-25 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Netflix announces its first TV shows and movies from Millarworld

Today, Netflix announced the first TV shows and movies based on comic book writer Mark Millar's properties. Netflix will add two television series and three movies to its original programming. Continue reading at Engadget

[ Engadget | 2018-07-17 00:00:00 UTC ]
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‘To sit down with them is valuable’: With $3m in grants and advice, Facebook finds favor from local newspapers

Participants have been pleasantly surprised at the program, which helped spread best practices for publishers trying to grow their subscriptions. The post ‘To sit down with them is valuable’: With $3m in grants and advice, Facebook finds favor from local newspapers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-13 00:00:00 UTC ]
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Huge demand for Gareth Southgate – as after-dinner speaker

England’s World Cup stars wanted for motivation and memoirs, say celebrity bookersGareth Southgate’s success in quietly transforming the England football team from plucky young underdogs into national heroes has not gone unnoticed in the boardrooms of corporate Britain. While Southgate and the... Continue reading at The Guardian

[ The Guardian | 2018-07-13 00:00:00 UTC ]
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The First Batch of Facebook-Funded News Shows for Watch Is Debuting Monday

Facebook announced last month that it was funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, and the first slate of those shows will begin streaming Monday, July 16. Head of global news partnerships Campbell Brown and product manager... Continue reading at AdWeek

[ AdWeek | 2018-07-12 00:00:00 UTC ]
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USA Today finds there’s still money to be made from feel-good videos on Facebook

The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-12 00:00:00 UTC ]
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Shelter Magazines Capitalize on the Evolving Concept Homes Trend

[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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SP Books Finds Niche with Reproductions of Classic Manuscripts

After publishing more than 20 volumes in France featuring the reproductions of original manuscripts by renowned authors, Paris-based SP Books has begun selling the limited edition books in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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LGBT+ writing is 'growing in confidence', Polari longlist shows

The Polari First Book Prize longlist shows that LGBT+ writing in the UK is "growing in scope and confidence,” the prize founder has said. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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PRH Children's commits to finding 'overlooked voices' at summer party

Francesca Dow stressed the importance of finding stories from “voices that are overlooked” at last night’s Penguin Random House Children’s summer party. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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BookExpo and BookCon Announce Preliminary 2018 Attendance Figures

Preliminary numbers released by organizers of this year's BookExpo and BookCon show a 'reimagined' focus on booksellers that may actually have drawn fewer booksellers and retailers than last year. The post BookExpo and BookCon Announce Preliminary 2018 Attendance Figures appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-21 00:00:00 UTC ]
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Event Attendees Rose 2% at BookExpo; BookCon Attendance Held at 20,000

The total number of BookExpo attendees rose 2% in 2018 over 2017, reaching 7,732. The figure includes all retailers, librarians, authors, and other attendees, with the exception of exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-20 00:00:00 UTC ]
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Book review: Finding by David Hill

I was astonished to find that I have read 46 of David Hill's books (plus 14 short stories and four poems); I have even heard his words read at a funeral. Yet none of these brought me more pleasure than his latest novel. Continue reading at Stuff

[ Stuff | 2018-06-16 00:00:00 UTC ]
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Maine Magazine Finds New Owners After Harassment Allegations Force Sale

A group of investors led by Esteem Media founder Adam Japko has acquired the company six weeks after allegations surfaced against owner Kevin Thomas. The post Maine Magazine Finds New Owners After Harassment Allegations Force Sale appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-14 00:00:00 UTC ]
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Love 'Stranger Things' the show? Now books are on the way

Penguin Random House and Netflix are teaming up in an effort to take book fans to the Upside Down. “Stranger Things” will be moving from the small screen to the page when the publisher and the entertainment company roll out a number of books based on the hit science fiction series, Deadline... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-06-12 00:00:00 UTC ]
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